Consent and preference management

Bringing complete peace of mind to over 3,000 customers

Our certifications

Cookie manager, consent manager and preference manager - what's the difference?

Cookie Manager

A Cookie Manager manages cookie consent across your customer’s devices. Create a cookie banner and monitor how the design, content or placement performs.

Preference Manager

A Preference Manager captures marketing consent, such as opting into newsletters, offers etc. It gives you a GDPR-compliant audit trail, updated in real-time from multiple touchpoints.

Consent & preference management

A consent and preference manager links cookie consent, marketing consent and preferences together giving customers greater transparency.

Why you need to manage customer consent and preferences together

Why you need to manage consent and preferences together

Email opt-in rate of 60%

“We implemented the DataGuard platform and within 6 weeks had captured consent for over 100,000 passengers with a 68% email opt-in rate.”
Duncan Waugh, Head of Rail IT, FirstGroup

You can boost email opt in rates by asking for cookie or marketing consent as part of the customer journey and by pointing customers to your preference centre where they detail what they want. By seamlessly weaving consent prompts into your online experience, users will be more willing to give you their data.

Tired of blanket unsubscribes?

Personalise your communications more effectively and send relevant, engaging content that your customers will love, by simply understanding them better. Research from McKinsey has found that personalisation can deliver five to eight times more ROI on marketing spend - and can boost sales by 10% or more. If a customer wants less communication from you, don’t lose them forever with ‘unsubscribe all’ - implement a preference management platform and ask them to update their preferences, interests, frequency – anything you wish!

Happy customer equals quality data

Data without consent is practically worthless. Not just from a legislation point of view, but from a quality perspective, too. DMA research shows between 85% and 88% of consumers say transparency over data collection and sharing, are important factors when sharing personal information with businesses. Be clear about what data you are collecting and how it will be used - and you’ll get valuable data alongside happy, loyal customers.

Discover why brands4friends, Demodesk & companies trust DataGuard.

What our customers say about us

“Getting ISO 27001 certified was a critical step to demonstrate our commitment to the market that we manage data in the most efficient and secure way.”

“Working with consulting firms could have taken 50-80% more time to setup an ISMS. With DataGuard, we felt cared for and supported, even in challenging times.”

“Trying to find the right solution was a complete minefield. There was no understanding or empathy. We are dealing with sensitive data and needed extra help. Nobody took the time to really understand...

“When we started signing corporates and bigger companies, we realised data privacy plays a key role in our brand's perceived business ethics."

“Our schedule was less than 6 months, and it would have been impossible without DataGuard.”

“Caring about data privacy is just common courtesy. It shows that you care just as much about your customers themselves as you do about them spending money with your company. If we only cared about...

“Better safe than sorry. ISO 27001 and GDPR compliance were make or break for our business"

“E-commerce is all about people. We do more than just store personal data: we monetize it. This makes it critical for us to stay on the safe side of data protection law. DataGuard helps us do exactly...

"As a result of flexibility for recording permissions introduced by DataGuard, UNICEF UK have seen a significant increase in the number of supporters giving consent to marketing depending on channel."

“DataGuard's team of privacy experts is what makes the difference. They don't just tell us "do it like this", they also explain why it should be done in a specific way – which helps broaden my team's...

“Parconomy’s solution is aimed primarily at parking garage operators and mobility providers – both municipal and commercial. Data privacy is a top priority for these target groups – and that's a good...

"Strong data protection practices are a great argument in favour of a company. People really care about this. And if customers care about it, then businesses need to care about it, too. With the help...

"The requirements with regard to data privacy and information security recently increased massively with our automotive customers, similarly to our industrial customers from other industries."

"With DataGuard, there’s a certain amount of hours included in our package. It covers the amount of questions that I have and gives me peace of mind that I won’t get a huge invoice at the end of the...

“We were introduced to DataGuard and they were able to provide us with the perfect solution at the time we needed it. DataGuard gives us peace of mind and helps us sleep well at night. If you want to...

“We chose a professional solution that covers a spectrum which an individual internal data protection officer cannot provide – neither in terms of expertise nor in terms of time."

“As a non-profit, we often work with so much personal data – names, email addresses, phone numbers, and more. We have to be on the safe side when it comes to privacy.”

“DataGuard allows us to automate responses which saves time and money. And if we ever have a question, they have a team of experts standing by to help. It is like having a pain reliever."

“Previously, all data privacy queries ended up on my desk. Now, the platform is the linchpin. Colleagues can find all their necessary to-dos, templates, documentation, and training courses easily and...