The road to customers’ hearts & minds: Preference management

Understanding the importance of preference management

Are you tired of generic marketing communications that miss the mark with your customers because you don’t know enough about their communication preferences? Do you want to learn how to understand your customers truly? In this video, you can exactly do that! The experts will give a good introduction to preference management and how it helps to leverage marketing communication.

Speakers

Damir Zambelli

Principal und Product Evangelist Consent & Preference Management

Christina Seibold

Corporate Account Executive

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