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Webinar | DataGuard Consent Management

Addressing the privacy paradox

79% of European consumers regardless of age are worried about sharing their data. Yet 80% want more personalised experiences. This is the privacy paradox. We want the best of both worlds and organisations need to get the balance right.

To help businesses navigate the privacy paradox, we focus on three GDPR principles:

  1. Processing people’s data lawfully, fairly and in a transparent manner.
    This is the ‘creepy’ principle, if you can’t clearly explain to your grandmother why you need to process her data without it sounding creepy, it probably is, and it shouldn’t be done!

  2. Data needs to be collected for specified, explicit and legitimate purposes.

  3. Accountability. Organisations now need to prove they are complying with regulations

A perfect storm is brewing. As a direct consequence of the pandemic, consumers are demanding a privacy first approach. Gartner have highlighted Privacy is becoming a reason for consumers to purchase a product, in the same way that “organic,” “free trade” and “cruelty-free” labels have driven products sales in the past decade. Regulators are demanding a privacy first approach too. 
While GDPR-related fines are a real consequence of mishandling data, the associated reputation damage often comes at a higher price. This is why organisations need to put mechanisms in place that address the privacy paradox now.



Bringing complete peace of mind to over 3,000 customers

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  • Exceptional legal support and an all-in-one compliance and security platform
  • Continuous support on your ISO 27001 and TISAX certification journey
  • Simplified and digitalized information security management system (ISMS)
  • Improved opt-in rates through centralized consent and preference management
  • Strengthened customer trust, reduced risks, increased growth

Bringing complete peace of mind to over customers

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Simplify compliance

  • External data protection officer
  • Audit of your privacy status-quo
  • Ongoing GDPR support from a industry experts
  • Automate repetitive privacy tasks
  • Priority support during breaches and emergencies
  • Get a defensible GDPR position - fast!

Bringing complete peace of mind to over customers

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Simplify compliance

  • Prepare for ISO 27001 or TISAX®️®
  • Create missing assets, policies and documentation
  • Eye-level support from infosec experts
  • Staff security and phishing training
  • Prepare fast for your external audit

Bringing complete peace of mind to over customers

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Simplify compliance

  • Proactive support
  • Create essential documents and policies
  • Staff compliance training
  • Advice from industry experts

Bringing complete peace of mind to over customers

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Get an offer

Simplify compliance

  • Comply with the EU Whistleblowing Directive
  • Centralised digital whistleblowing system
  • Fast implementation
  • Guidance from compliance experts
  • Transparent reporting

Bringing complete peace of mind to over customers

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