Video

The UK data reform: What marketers need to know

B2B Marketing Digital Summit

In this webinar, J Cromack, DataIQ Privacy & Trust Champion and advocate of rethinking personal data to reinforce trust, gives interesting insights on how organisations can embrace the new regulatory landscape to deliver greater value and build trust with their customers.

In this Webinar:

  • Quick overview of UK Data Reform
  • Data sharing
  • AI and machine learning
  • Legitimate interest as a lawful basis

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