Live Webinar

Preference management: delighting customers with tailored marketing

Reduce opt-outs and increase your marketing campaigns reach

When customers receive irrelevant communications, they are more likely to unsubscribe or opt out of future messages. If you are a marketer, you already know the struggle to make your campaigns, promotions and communications hit the mark. With so many brands vying for attention in this crowded market, you can stand out from the crowd by compliantly tailoring your messaging based on individual preferences. This differentiation will help you attract new customers and retain existing ones, giving your brand a competitive edge. 

In this webinar, our experts will talk about how preference management helps marketing leaders to reduce opt-out rates and maintain a larger, engaged audience for their campaigns. This targeted approach leads to more meaningful interactions, higher engagement rates, and ultimately, a better return on investment (ROI) for marketing efforts. 

Here’s what you will learn in this webinar: 

  • Our experts will give you practical advice on how to boost loyalty, trust and conversions with better consent & preference management 
  • Leveraging zero- and first-party data on customer behaviour, interests, and communication preferences. 
  • Integrating with your marketing technology stack (CRM, Website, Mobile app) to create a unified customer profile

 

Discover more with our free resources:

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Our speakers

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Vipul Asher

CIPP/E, CIP, FIP

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Vipul Asher is a recent addition to the DataGuard UK Go-To-Market team bringing a wealth of experience in the field of Privacy and Compliance. Vipul holds a Masters Degree in Computer Science and is also a Fellow of Information Privacy (FIP) with the International Association of Privacy Professional (IAPP). Vipul is an active public speaker passionate about topics like data subject privacy and consent management.

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Odise Vila

Product Expert

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Odise is a recent addition to the DataGuard UK Go-To-Market team. He holds a Master’s degree in Data Science and after having spent years in the software industry, has gained insights into the challenges organisation face when it comes to exploring and implementing new software solutions. Today, he advises and supports our new clients who embark on their privacy, information security, and compliance journey with DataGuard.

Reserve your spot today

Bereits über Kunden vertrauen auf DataGuard als externen Datenschutzbeauftragten

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