As of December 2020

Table of contents

1. Name and address of the data controller
2. Contact details of the data protection officer
3. General information on data processing
4. Rights of the data subject
5. Provision of the website and creation of log files
6. Use of cookies
7. Email contact
8. Contact form to receive an offer
9. Newsletter
10. Application via email and application form
11. Social Networks
12. Use of company appearances in job-oriented social networks
13. Active use of LinkedIn
14. Call Tracking
15. Whitepaper request
16. Hosting
17. Used plugins
18. Contact via the contact form in our fine calculator
19. Using LinkedIn Insight Tag

I. Name and address of the data controller

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other national data protection laws of the Member States as well as other data protection regulations is:

DataCo GmbH
Dachauer Str. 65
80335 Munich
Germany
+49 89 997 408640
info@dataguard.de
www.dataguard.de

II. Name and address of the designated data protection officer

The designated data protection officer is:

DataCo GmbH
Dachauer Str. 65
80335 Munich
Germany
+49 89 7400 45840
www.dataguard.de

III. General information on data processing

1. Scope of processing personal data

In general, we only process the personal data of our users to the extent necessary in order to provide a functioning website with our content and services. The processing of personal data regularly only takes place with the consent of the user. Exceptions include cases where prior consent technically cannot be obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing

Art. 6 para. 1 s. 1 lit. a GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 para. 1 s. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 s. 1 lit. c GDPR serves as the legal basis.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 s. 1 lit. d GDPR serves as the legal basis.

If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 para. 1 s. 1 lit. f GDPR will serve as the legal basis for the processing of data.

3. Data removal and storage duration

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if it was provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.

IV. Rights of the data subject

When your personal data is processed, you are subsequently a data subject in the sense of the GDPR and have the following rights:

1. Right to information

You may request from the data controller to confirm whether your personal data is processed by them.

If such processing is the case, you can request the following information from the data controller:

1. The purpose for which the personal data is processed;
2. The categories of personal data being processed;
3. The recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
4. The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
5. The existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the data controller or a right to object to such processing;
6. The existence of a right of appeal to a supervisory authority;
7. All available information on the source of the data if the personal data is not collected from the data subject;
8. The existence of automated decision-making including profiling under Article 22 para. 1 and para. 4 GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.

You have the right to request information on whether your personal data will be transmitted to a third country or an international organisation. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.

2. Right to rectification

You have a right to rectification and/or completion of the data controller, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay

3. Right to the restriction of processing

You may request the restriction of the processing of your personal data under the following conditions:

1. If you challenge the correctness of your personal data for a period of time that enables the data controller to verify the accuracy of your personal data;
2. The processing is unlawful, and you refuse the erasure of the personal data and instead demand the restriction of the use of the personal data;
3. The representative no longer needs the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
4. If you have objected to the processing pursuant to Art. 21 para. 1 GDPR and it is not yet certain whether the legitimate reasons of the data controller outweigh your reasons.

If the processing of personal data concerning you has been restricted, this data may with the exception of data storage only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest, interest to the Union, or a Member State.

If the processing has been restricted according to the beforementioned conditions, you will be informed by the data controller before the restriction is lifted.

4. Right to erasure

a) Obligation to erase

If you request from the data controller to delete your personal data with immediate effect, they are required to do so immediately given that one of the following applies:

1. Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
2. You revoke your consent, to which the processing is allowed pursuant to Art. 6 para. 1 s. 1 lit. a oder Art. 9 para. 2 lit. a GDPR and there is no other legal basis for processing the data
3. According to Art. 21 para. 1 GDPR you object to the processing of the data given that the processing of the data is justified by a legitimate interest, or you object pursuant to Art. 21 para. 2 GDPR.
4. Your personal data has been processed unlawfully.
5. The act of deleting your personal data will invoke a legal obligation under the Union law or the law of the Member States to which the data controller is subject.
6. Your personal data was collected in relation to information business services offered pursuant to Art. 8 para. 1 GDPR.

b) Information to third parties

If the data controller has made your personal data public and has to delete the data pursuant to Art. 17 para. 1 GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, taking into account available technology and implementation costs to execute the process.

c) Exceptions

The right to deletion does not exist if the processing is necessary

1. to exercise the right to freedom of speech and information;
2. to fulfill a legal obligation required by the law of the Union or of the Member States to which the representative is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative;
3. for reasons of public interest in the field of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;
4. for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
5. to enforce, exercise or defend legal claims.

5. Right to information

If you have the right of rectification, erasure or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You reserve the right to be informed about the recipients of your data by the data controller.

6. Right to data portability

You have the right to receive your personal data given to the data controller in a structured, standard and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, given that

1. the processing is based on a consent in accordance with Art. 6 para. 1 s. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract in accordance with Art. 6 para. 1 s. 1 lit. b GDPR and
2. the processing is done by automated means.

In exercising this right, you also have the right to maintain that your personal data relating to you are transmitted directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.

7. Right to object

Subjective to your situation, you have, at any time, the right to object against the processing of your personal data pursuant to Art. 6 para. 1 s. 1 lit. e or f GDPR; this also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling insofar as it is associated with direct mail.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purpose.

Regardless of Directive 2002/58/EG, you have the option, in the context of the use of information society services, to exercise your right to object to automated procedures that use technical specifications.

8. Right to revoke the data protection consent declaration

You have the right to withdraw your consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

9. Automated decision on a case-by-case basis, including profiling

You have the right not to subject to a decision based solely on automated processing including profiling that will have legal effect or affect you in a similar manner. This does not apply if the decision

1. is required for the conclusion or execution of a contract between you and the data controller,
2. is permitted by the Union or Member State legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
3. with your expressed consent.

However, these decisions must not be based on special categories of personal data under Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or their representative, to express your opinion on the matter, and to contest the decision.

10. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in the Member State of their residence, place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you violates the GDPR.

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

V. Provision of website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

• Browser type and version used
• The user’s operating system
• The user’s internet service provider
• The IP address of the user
• Date and time of access

• Web pages from which the users system accessed our website
• Web pages accessed by the users system through our website

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the users IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimise the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 para. 1 s. 1 lit. f GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 para. 1 s. 1 lit. f GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is no longer possible.

5. Objection and removal

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. Therefore, the user may not object to the aforementioned processes.

VI. Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the users computer system. If a user calls up a website, a cookie can be stored on the users operation system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.

The following data is stored and transmitted in the cookies:

• Language settings

The user data collected in this manner is pseudonymised by technical measures. It is therefore no longer possible to assign the data to the user accessing the site. The data is not stored together with other personal data of the users.

2. Purpose of data processing

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognised even after a page change.

We need cookies for the following applications:

• Applying language settings

The user data collected by technical cookies is not used to create user profiles.

Our legitimate interests in the processing of personal data in accordance with Art. 6 para. 1 s. 1 lit. f GDPR is to provide a simple and efficient user experience.

3. Legal basis for data processing

The legal basis for the processing of personal data using technical cookies is Art. 6 Para. 1 S. 1 lit. f GDPR.

If the user has given their consent the legal basis for the processing of personal data using cookies for analytical purposes is Art. 6 Para. 1 S. 1 lit. a GDPR.

4. Duration of storage and possibility of objection and removal

Cookies are stored on the user’s device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

VII. Contact via Email

1. Description and scope of data processing

You can contact us via the Email address provided on our website. In this case the personal data of the user transmitted with the Email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via Email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

If the user has given consent, the legal basis for processing the data is Art. 6 para. 1 lit. a GDPR.

The legal basis for the processing of data transmitted in the course of sending an Email is Art. 6 para. 1 lit. f GDPR. If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by Email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to revoke the consent to the processing of their personal data at any time. If the user contacts us by Email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

Please email us at info@dataguard.de.

In this case, all personal data stored in the course of establishing contact will be deleted.

VIII. Contact form

1. Description and scope of data processing

A contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

When sending the message the following data will also be stored:

• Email address
• Name of contact person (optional)
• Telephone / mobile phone number (optional)
• IP address of the calling device
• Date and time of contact
• Comment (Optional)

As part of the sending process, your consent will be obtained for the processing of your data and reference will be made to this privacy policy.

We use the Customer Relationship Management (CRM) platform Pipedrive of Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia (hereinafter referred to as Pipedrive). Pipedrive is a web-based CRM and pipeline management solution that enables us to plan and monitor our sales activities.

Data may be transferred to servers of Pipedrive Inc, 460 Park Ave South, New York, NY 10016, USA in the USA. Pipedrive states that it ensures that data transfer outside the EU or the EEA always takes place on the basis of appropriate safeguards for the protection of personal data.

Further information on the collection and storage of data by Pipedrive can be found here:

https://www.pipedrive.com/en/privacy

Alternatively, you can contact us via the Email address provided. In this case the personal data of the user transmitted with the Email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

The processing of the personal data from the input mask serves us exclusively for the purpose of establishing contact. If you contact us by Email, this also constitutes our necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 s. 1 lit. a GDPR if the user has given his consent.

The legal basis for the processing of data transmitted in the course of sending an Email is Art. 6 Para. 1 S. 1 lit. f GDPR. If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the Contact form and those sent by Email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to revoke the consent to the processing of their personal data at any time. If the user contacts us by Email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

Please email us at info@dataguard.de.

In this case, all personal data stored in the course of establishing contact will be deleted.

IX. Newsletter
1. Description and scope of data processing
On our website, you have the option of subscribing to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.

• Name
• Email address

In connection with the data processing for the dispatch of newsletters, the data is passed on to the service provider

HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA

The data is transferred to Hubspot servers in the USA. Part of the order processing contract with Hubspot are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the EU.

The data is used exclusively for sending the newsletter.

For more information on the processing of data by HubSpot, please click here:
https://legal.hubspot.com/de/privacy-policy

2. Purpose of data processing
The purpose of collecting the user's email address is to deliver the newsletter.
The collection of other personal data during the registration process serves to prevent misuse of the services or the email address used.

3. Legal basis for data processing
The legal basis for the processing of the data after the user has registered for the newsletter is Art. 6 para. 1 p. 1 lit. a GDPR if the user has given his consent.

4. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's email address is therefore stored as long as the subscription to the newsletter is active.

The other personal data collected during the registration process is usually deleted after a period of seven days.

5. Possibility of objection and cancellation

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, there is a corresponding link in each newsletter.
This also enables revocation of the consent to the storage of the personal data collected during the registration process.

X. Application via Email and application form

1. Scope of processing personal data

There is an application form on our website which can be used for electronic applications. If an applicant makes use of this possibility, the data entered in the input mask will be transmitted to us and stored.

For the provision of the application form we use the recruiting page of the personnel and applicant management software Personio of the Personio GmbH, Rundfunkplatz 4, 80335, Munich, Germany. If an applicant uses the application form, the data entered into the input mask will be transmitted to Personio and stored there.

Further information can be found in Personio’s privacy policy:
https://www.personio.de/datenschutzerklaerung/

The following data is processed:

• Title
• First name
• Last name
• Address
• Telephone / mobile phone number
• Email address
• Salary expectations
• Information on education and training
• Language skills
• Curriculum vitae
• Certificates
• Photograph

Your consent will be obtained for the processing of your data as part of the sending process and reference will be made to this privacy policy.

Alternatively, you can send us your application by email. In this case, we collect your email address and the information you provide in the email.

After sending your application, you will receive confirmation of receipt of your application documents from us by email.

Your data will not be passed on to third parties. The data will be used exclusively for processing your application.

2. Purpose of data processing

The processing of personal data from the application form serves us solely to process your application. If you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is the initiation of the contractual relationship at the request of the data subject, Art. 6 Para. 1 S.1 lit. b Alt. 1 GDPR and § 26 para. 1 s. 1 BDSG.

4. Duration of storage

After completion of the application procedure, the data will be stored for up to six months. Your data will be deleted after six months at the latest. In the event of a legal obligation, the data will be stored within the framework of the applicable provisions.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The applicant has the possibility to object to the processing of personal data at any time. If the applicant contacts us by email, he can object to the storage of his personal data at any time. In such a case, your application will no longer be considered.

Bitte senden sie uns hierzu eine formlose Email an info@dataguard.de.

All personal data stored in the course of electronic applications will be deleted in this case.

XI. Corporate web appearances

Use of corporate presences on social networks

Twitter:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland

On our company website we provide information and offer Twitter users the possibility of communication. If you carry out an action on our Twitter company website (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Twitter, the company jointly responsible for the [name of the customer] company appearance, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the company’s presence for information about our products and services.

Publications on the company appearance can contain the following content:

1. Information about products
2. Information about services
3. Sweepstakes
4. Advertisement
5. Customer contact

Every user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 Para. 1 S.1 lit. f GDPR.

The data generated on the company appearance are not stored in our own systems.

Part of Twitter's terms of use is a statement that data transfers to the USA will only take place if so-called EU standard data protection clauses (Art. 46 (2) (1) (c) GDPR) are in place. These are to be classified as an appropriate safeguard for the protection of the transfer and processing of personal data outside the EU.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our Twitter corporate web presence and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal Email to info@dataguard.de. For further information on the processing of your personal data by Twitter and the corresponding objection options, please click here:

Twitter: https://twitter.com/de/privacy

XII. Use of corporate presences in professionally oriented networks

1. Scope of data processing

We use corporate presences on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

LinkedIn:

LinkedIn, Unlimited Company Wilton Place, Dublin 2, Irleand

XING:

XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany

On our site we provide information and offer users the possibility of communication.

The corporate presence is used for job applications, information/PR and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate presence. Further information can be found in the privacy policy of:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

If you carry out an action on our company website (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our corporate web presence is Art. 6 Para. 1 S.1 lit.f GDPR.

3. Purpose of the data processing

Our corporate web presence serves to inform users about our services. Every user is free to publish personal data through activities.

4. Duration of storage

We store your activities and personal data published via our corporate web presence until you revoke your consent. In addition, we comply with the statutory retention periods.

5. Objection and removal

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web presence and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal Email to the Email address stated in this privacy policy.

Part of LinkedIn's terms of use are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR) which are to be classified as an appropriate safeguards for the protection of the transfer and processing of personal data outside the EU. Further information on this can be found at:

https://de.linkedin.com/legal/l/dpa

You can find further information on objection and removal options here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

XIII. Active use of LinkedIn
1. Description and scope of data processing
We use the LinkedIn Sales Navigator tool of LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland to actively approach contacts on the business-oriented social network LinkedIn. In this process, lists of possible contacts in relevant companies are created. In particular, the following data is processed:

• First name
• Last name
• E-mail address
• Contact information
• Employer
• Position in company
• Education and work history in CVs
• CRM data on leads and customer lists
• Communication content
• Business relationships
• Notes

We create these lists in cooperation with a service provider in the USA.
We have concluded suitable guarantees in the form of the standard data protection clauses with the service provider in this regard, Art. 46 para. 2 lit. c GDPR. You are welcome to request these by email to datenschutz@dataguard.de.

Further information on the processing of your data by LinkedIn can be found here:
https://www.linkedin.com/legal/privacy-policy

Your data will be transferred to our CMS HubSpot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as: HubSpot) after a successful connection request.

Part of LinkedIn's terms of use are so-called EU standard data protection clauses (Art. 46 para. 2 p. 1 lit. c GDPR) which are to be classified as an appropriate guarantee for the protection of the transfer and processing of personal data outside the EU. Further information on this can be found at:

https://de.linkedin.com/legal/l/dpa

For more information on the processing of data by HubSpot, please click here:

https://legal.hubspot.com/de/privacy-policy

If you express interest in our products and services, your personal data will be transferred to our customer relationship management (CRM) platform Pipedrive of Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia (hereinafter referred to as: Pipedrive).

In the process, data may be transferred to servers of Pipedrive Inc, 460 Park Ave South, New York, NY 10016, USA in the USA. According to its own statements, Pipedrive ensures that a data transfer outside the EU or the EEA always takes place on the basis of appropriate guarantees for the protection of personal data. For more information, please visit:

https://support.pipedrive.com/hc/de/articles/360000335129-Pipedrive-und-DSGVO

Further information on the collection and storage of data by Pipedrive can be found here:

https://www.pipedrive.com/en/privacy

2. Purpose of data processing
We process your personal data for the purpose of actively establishing contact, conducting communication and initiating, conducting, maintaining and terminating business contacts.

3. Legal basis for data processing
The legal basis for the processing of user data is generally the user's consent in accordance with Art. 6 Para. 1 S.1 lit. a GDPR.

The legal basis for data processing regarding the initiation and implementation of communication is a contract or the implementation of pre-contractual measures, Art. 6 para.1 p.1 lit. b GDPR.

The legal basis for data processing to protect our legitimate interests is Art. 6 (1) sentence 1 lit. f GDPR. Our legitimate interest here lies in the purposes of data processing mentioned under 2.

4. Duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

If you have withdrawn your consent under data protection law, your data will be deleted immediately. Contacts will be informed of the impending deletion after one year of inactivity and will then be deleted.

5. Possibility of objection and erasure
The user has the option to revoke his or her consent to the processing of personal data at any time. If the user contacts us, he or she can object to the storage of his or her personal data at any time.

To do so, please send us an informal e-mail to dsb@dataguard.de.

All personal data stored in the course of contacting us will be deleted in this case.


XIV. Call tracking
1. Scope of the processing of personal data

We use a call tracking solution on our website provided by matelso GmbH, Heilbronner Str. 150, 70191 Stuttgart, Germany (hereinafter: Matelso).

Through this application, each visitor to our website is shown their own individual telephone number. If you contact us via this number, we know which website you were visiting based on the number you dialled. This enables us to measure and evaluate the success of the website in question.

The following data will be processed by Matelso:

• Telephone number
• Customer ID
• Cookie ID
• Date and time of the start of the call

If you call a telephone number switched for us by matelso, information about the telephone call is transferred to a web analysis service used by us (e.g. Google Analytics). matelso also reads cookies set by our analysis service or other parameters of the website you visit, in particular referrer, document path, remote user agent.

The corresponding information is processed by matelso according to our instructions and stored on servers in the EU.

The responsibility for providing the telecommunication service lies solely with matelso as the telecommunication service provider. There is also no joint responsibility here within the meaning of Art. 26 GDPR.

Further information on the processing of data by Matelso can be found here:
https://www.matelso.com/de/privacy-statement

2. Purpose of the data processing

The use of Matelso serves us to constantly improve our information offer. To do this, we need to be able to measure and evaluate how the individual parts of our information offering are received by visitors to our website.

3. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is generally the user's consent in accordance with Art. 6 Para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Revocation and Erasure

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can prevent the collection as well as the processing of your personal data by Matelso by preventing the storage of third-party cookies on your computer, using the ""Do Not Track"" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

If you do not agree to the use of an individualised telephone number, you can also contact our sales department directly on +49 89 4120 70 33.
This will not result in any disadvantages for you.

You can find further information on objection and removal options vis-à-vis Matelso at:
https://www.matelso.com/de/privacy-statement

XVI. Request for whitepaper
1. Description and scope of data processing
On our website you have the possibility to download free whitepapers. The email address entered is transmitted to us for the purpose of sending the respective whitepaper.
In connection with the data processing for sending the whitepapers, the email address is passed on to the service provider American service provider with its Irish subsidiary HubSpot Ireland, Limited in 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. We have concluded an order processing contract with this service provider in accordance with the current EU standard contractual clauses. If you have only opted to receive the whitepaper, no further data processing will take place except for the deletion of your data.
If you have additionally opted for DataGuard for the purpose of contacting you, informing you about products and services and sending you newsletters, further storage of your data will take place in Hubspot. The verification of identity takes place here via a double opt-in.

2. Purpose of data processing
The purpose of collecting the user's email address is to deliver whitepapers.
The collection of other personal data in the context of consent to further contact, sending of information on products and services and newsletters have decided the processing serves to deliver these.

3. Legal basis for data processing
The legal basis for the processing of the data is based on the user's consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.

4. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of consent to further contact, sending of information on products and services, the data is stored for the aforementioned purpose until the user revokes consent to this by means of an unsubscribe button.
The email address data collected for the purpose of sending whitepapers is usually deleted after a period of seven days.

5. Possibility of objection and erasure
The sending of information on products and services and the subscription to the newsletter can be cancelled by the user concerned at any time. A link to this effect is included in every e-mail. If you receive mails for further contact, please reply to them with the request to revoke further contact.
This also enables revocation of the consent to the storage of the personal data collected during the registration process.

XVI. Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA

The data is transferred to Hubspot servers in the USA. Part of the order processing contract with Hubspot are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the EU.

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information are:

• Browser type and version
• Used operating system
• Referrer URL
• Hostname of the accessing computer
• Time and date of the server request
• IP address of the user’s device

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website for this the server log files must be recorded.

XIV. Usage of Plugins

We use plugins for various purposes. The plugins used are listed below:

Use of Google Analytics

1. Scope of processing of personal data

We use Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is enabled on this online presence, Google will previously truncate your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Part of the terms of use of Google Analytics as a Google advertising product are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR). These are to be classified as an appropriate safeguard for the protection of the transfer and processing of personal data outside the EU.

IP anonymization is active on this online presence. On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, to compile reports on the activities of the online presence and to provide further services associated with the use of the online presence and the Internet use to the operator of the online presence. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.\Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?gl=EN&hl=en 

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the site.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Google Lead Form Extensions

Use of Google Lead Form Extensions

1. Scope of processing of personal data
   
   We use functionalities of the Google Lead Form Extensions marketing solution from Google Ireland Limited, Gordon House, Barrow Street, 4, Dublin, Ireland (hereinafter referred to as: Google).

Google Lead Form Extensions allows for the direct generation of contact requests through search results and facilitates addressing customers in a targeted way. It furthermore enables the real-time capture of requests and statistical analyses. As part of this process, Google cookies are stored on your end device.
For this, Google processes the following personal data:

- Data entered into the form

- Files uploaded through the form

- IP address

- Browser and device version

2. Information on the plugin

For more information about the plugin, please visit:

https://support.google.com/google-ads/answer/9423234?hl=en

Part of the terms of use Google advertising products are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR). These are to be classified as an appropriate safeguard for the protection of the transfer and processing of personal data outside the EU.

Further information on the processing of data by Google can be found here: 
https://policies.google.com/privacy

3. Purpose of data processing
   
   The use of Google Lead Form Extensions serves our purpose of targeted placement of an advertisement on various platforms and the analysis of user interactions with these advertisements. This enables us to show personalised advertisements to users, which are more relevant to them as well.
   
   
4. Legal basis for the processing of personal data

The legal basis for processing the personal data of users is the consent of the user in accordance with Art. 6(1)(1)(a) GDPR.

5. Duration of storage

Your personal data will be stored for as long as this is necessary to achieve the purposes described in this privacy policy or for as long as legally prescribed, e.g. for tax and accounting purposes.

6. Right to withdraw consent and option for removal

You have the right to withdraw your consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

7. Right to object and option for removal

You can prevent the collection and processing of your personal data by Google by disabling the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supporting browser, disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information about objection and removal options against Google, please see:

https://policies.google.com/privacy

Use of Outgrow

1. Scope of the processing of personal data

We use functionalities of the interactive marketing plugin Outgrow of Outgrow.co, 401 Park Ave, 10th Floor, New York 10016, USA (hereinafter: Outgrow).

Outgrow allows us to provide interactive marketing content on our website, such as quizzes or calculators. This helps us to offer users content that is better tailored to them and their needs, such as whitepapers or contacts with us.

Cookies from Outgrow are stored on your device in the process.

The following personal data is processed by Outgrow as a result:

• IP address
• Default (based on IP address)
• Device type
• Browser used

Use of Bing Ads

1. Scope of processing of personal data

We use the Bing Ads Conversion Tracking Tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Hereinafter referred to as Microsoft). Bing Ads stores a cookie on your computer if you have reached our online presence via a Bing Ads ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). We only learn the total number of users who clicked on a Bing ad and were then redirected to the Conversion page.
Further information on the collection and storage of data by Microsoft can be found here:
https://privacy.microsoft.com/de-de/privacystatement

2. Purpose of data processing

Microsoft Bing and we can recognize in this way that someone clicked on an advertisement, was redirected to our online presence and reached a previously determined target page (conversion page).

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Microsoft by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link, you can deactivate the use of your personal data by Microsoft:
https://account.microsoft.com/privacy/ad-settings/
For further information on objection and removal options against Microsoft, please visit:
https://privacy.microsoft.com/de-de/privacystatement

Use of Hotjar

1. Scope of processing of personal data

We use the Hotjar web analysis service of Hotjar Ltd, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta (Hereinafter: Hotjar). Hotjar uses cookies, i.e. small text files, which are stored locally in the cache of your web browser on your end device and which enable an analysis of the use of our online presence by you. Personal data can thus be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system) and a tracking code (pseudonymised user ID).

In addition, the following personal data can be processed through the usage of the Live Chat on our Website:

• First name
• Last name
• Email address

 The chat history from the Live Chat is stored through HubSpot.

The information thus collected will be transferred by Hotjar to a server in Ireland and stored there in an anonymised form.

The data is also transferred to Hubspot servers in the USA. Part of the order processing contract with Hubspot are so-called EU standard contractual clauses (Art. 46 (2) (1) (c) GDPR). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the EU.

Further information on the collection and storage of data by Hotjar can be found at:
https://www.hotjar.com/legal/policies/privacy

2. Purpose of data processing

The use of Hotjar serves to better understand the needs of our users and to optimize the offer on this online presence. Hotjar provides a comment field where the user can send his feedback.

We use the HubSpot Live Chat offer to optimise our user interactions by providing information about relevant offers, products, and services.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Hotjar from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as a “Do Not Track” function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Hotjar:
https://www.hotjar.com/legal/compliance/opt-out 
For more information on objection and removal options against Hotjar please visit:
https://www.hotjar.com/legal/policies/privacy 

Use of MyFonts web fonts

1. Scope of processing of personal data

We use the MyFonts web fonts of Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts, 01801, USA (hereinafter referred to as Monotype). The web fonts are transferred from our servers to the browser’s cache when the page is accessed in order to be able to use them for the visually improved display of various information. If the browser does not support the web fonts or prevents access, the text is displayed in a standard font. No cookies are stored when the visitor accesses the page. Only licensing data, which must be transmitted in connection with the page view, is sent to resource-specific domains such as hello.myfonts.net, in particular the identification number of the web font project (anonymized), the URL of the licensed website linked to our customer number to identify the licensee and the licensed web fonts and the referrer URL.\Further information on the collection and storage of data by Monotype can be found here:
https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy/

2. Purpose of data processing

The use of MyFonts Webfonts provides an appealing presentation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 Para. 1 lit. f GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

The anonymous web font project identification number is stored in encrypted log files for 30 days to determine the monthly number of page views. After such extraction and storage of the number of page views, the log files are deleted

5. Possibility of objection and removal
For more information on Monotype’s privacy policy please visit:
https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy/.

5. Possibility of objection and removal

You can object to the processing of your data or request the deletion of your data by sending an e-mail to privacy@hootsuite.
For more information about the possibilities of objection and removal of your data vis-a-vis Hootsuite, please see:
https://hootsuite.com/de/legal/privacy

Use of Proven Expert

1. The scope of processing of personal data

On our website we use the seal of the evaluation platform ProvenExpert of Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany (hereinafter referred to as ProvenExpert). The seal is a graphic that shows the aggregated evaluations that we have obtained with ProvenExpert. The seal is embedded by HTML code on our website and is loaded into the memory of your browser from a server of ProvenExpert. By clicking on the seal our ProvenExpert profile will be opened in a new browser tab. The following personal data will be processed by ProvenExpert:

• IP address
• Name and version of the Internet browser
• Date and duration of your visit

The ProvenExpert evaluation seal does not use cookies.
Further information about the collection and storage of data by ProvenExpert can be found here:

https://www.provenexpert.com/de-de/datenschutzbestimmungen/ 

2. Purpose of the data processing

By using the ProvenExpert evaluation seal on our website, we can increase transparency and trust for our customers and win new customers.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is our legitimate interest in an efficient presentation and integration of customer ratings on our website in accordance with Art. 6 Para. 1 S.1 lit. f GDPR.

4. Duration of storage

Your personal information will be kept for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of objection and removal

You can prevent the collection as well as the processing of your personal data by ProvenExpert, by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information about objection and removal possibilities compared to ProvenExpert can be found under:
https://www.provenexpert.com/de-de/datenschutzbestimmungen/ 

Use of Demodesk Scheduling

1. The scope of processing of personal data

We use functionalities of the Demodesk Scheduling of Demodesk GmbH, Franz-Joseph Straße 9, 80801, Munich, Bavaria, Germany (hereinafter referred to as: Demodesk). We use Demodesk Scheduling to enable interested parties to book appointments automatically. Demodesk uses cookies for this purpose.
The following personal data are processed by Demodesk:

• Desired date
• Name
• E-mail address

For more information on how Demodesk Scheduling processes the data, click here:
https://demodesk.com/legal/privacy-policy 

2. Purpose of the data processing

The use of Demodesk Scheduling allows us to book an appointment for a demo of our product for interested parties.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest here lies in the data processing purposes mentioned under 2.

4. Duration of storage
The personal data will be stored by Demodesk until they are deleted by the user himself.

5. Possibility of objection and erasure

You can prevent the collection and processing of your personal information by Demodesk Scheduling by disabling the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supporting browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information about objection and removal possibilities compared to Demodesk Scheduling, please see:
https://demodesk.com/legal/privacy-policy 

Use of HubSpot

1. Scope of processing of personal data

We use functions of the CMS system Hubspot of HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (Hereinafter referred to as HubSpot). This is an integrated software solution that covers various aspects of our online marketing. These include, among other things: Email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (especially traffic sources, access, etc. …), contact management (especially user segmentation & CRM), landing pages and contact forms. HubSpot sets a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).

The data is transferred to Hubspot servers in the USA. Part of the order processing contract with Hubspot are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the EU.

Other recipients of the data processed by Hubspot are in particular:

• Amazon Web Services, Inc.
• Google, Inc.
• Cloudflare, Inc.
• Twilio, Inc.
• Communications Systems, Inc.
• SendGrid, Inc.
• Snowflake, Inc.
• HubSpot, Inc.
• HubSpot Ireland, Ltd.
• HubSpot Germany GmbH
• HubSpot Australia Pty Ltd.
• HubSpot Asia Pte. Ltd.
• Junction Japan KK
• Latin America Junction, S.A.S.
• HubSpot Sweden

Further information on the collection and storage of data by HubSpot can be found at:
https://legal.hubspot.com/de/privacy-policy 

2. Purpose of data processing

We use the HubSpot plug-in to optimize our website and marketing activities.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent HubSpot from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and removal options against HubSpot at:
https://legal.hubspot.com/de/privacy-policy 

Use of HubSpot Chatbot

1. The scope of processing of personal data
We use functionalities of the chatbot software HubSpot Chatbot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot).
With the help of the HubSpot chatbot we can automatically process user enquiries. The HubSpot chatbot serves us as a contact form to record user enquiries.

Cookies are stored by HubSpot on your device.
The following personal data can be processed by HubSpot:
- the activity of the user (such as information about visited pages and which elements were clicked on)
- Device and browser information (such as a Globally Unique Identifier, user token, IP address and operating system)
- Data on the advertisements displayed (such as advertisements displayed and information on whether the user has clicked on them)
- Data from advertising partners (such as pseudonymised user IDs)
- Content of voluntarily transmitted chat messages

So-called EU standard data protection clauses (Art. 46 para. 2 sentence 1 lit. c GDPR) are part of the order processing contract with HubSpot. These are to be classified as suitable safeguards for the protection of the transfer and processing of personal data outside the EU.

Further recipients of the data processed by HubSpot are in particular

- Amazon Web Services, Inc.
- Google, Inc.
- Cloudflare, Inc.
- Twilio, Inc.
- Message Systems, Inc.
- SendGrid, Inc.
- Snowflake, Inc.
- HubSpot, Inc.
- HubSpot Ireland, Ltd.
- HubSpot Germany GmbH
- HubSpot Australia Pty Ltd.
- HubSpot Asia Pte. Ltd.
- HubSpot Japan KK
- HubSpot Latin America, S.A.S.
- HubSpot Sweden

For more information on how HubSpot processes the data, please visit:
https://legal.hubspot.com/de/privacy-policy

Further information on the cookies used can be found here:
https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

2. Purpose of data processing

We use the HubSpot chat offer to optimise our user interactions through the automated processing of requests and by providing the chat offer as a contact form.

3. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is in principle the consent of the user in accordance with Art. 6 Paragraph 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
For information on the lifetime of cookies set by HubSpot, please visit:
https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

5. Possibility of withdrawal and erasure

You have the right to revoke your declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that took place on the basis of your consent until revocation.

You can prevent HubSpot from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information on how to object to and remove a complaint against HubSpot, please visit:
https://legal.hubspot.com/de/privacy-policy

Use of Zapier

1. Scope of the processing of personal data
We use functionalities of the Zapier automation plug-in from Zapier Inc, Market St. #62411, CA 94104-5401, San Francisco, California, USA (hereinafter referred to as Zapier) to connect Hubspot to Rocket Chat.
Cookies from Zapier are stored on your terminal device.
The following personal data are processed by Zapier:

• First and last name
• IP address
• API key
• Access token
• User Identifier
• Password
• Integration configuration
• API logs