Privacy Policy

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) and other data protection regulations is:

DataCo GmbH
Dachauer Str. 63
80335 Munich
Germany
info@dataguard.de
www.dataguard.de

You can reach our data protection officer as follows:

DataCo GmbH
Dachauer Straße 63
80335 Munich
Germany
z. Hd. Datenschutzbeauftragter

+49 89 452459-900
datenschutz@dataguard.de

1. Scope of processing personal data

In general, we only process the personal data of our users to the extent necessary in order to provide a functioning website with our content and services. The processing of personal data regularly only takes place with the consent of the user. Exceptions include cases where prior consent technically cannot be obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing

Art. 6 (1) (a) GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) GDPR serves as the legal basis.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.

If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (f) GDPR will serve as the legal basis for the processing of data.

3. Data removal and storage duration

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if it was provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.

When your personal data is processed, you are subsequently a data subject in the sense of the GDPR and have the following rights:

1. Right to information

You may request from the data controller to confirm whether your personal data is processed by them.

If such processing is the case, you can request the following information from the data controller:

• The purpose for which the personal data is processed;
• The categories of personal data being processed;
• The recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
• The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
• The existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the data controller or a right to object to such processing;
• The existence of a right of appeal to a supervisory authority;
• All available information on the source of the data if the personal data is not collected from the data subject;
• The existence of automated decision-making including profiling under Art. 22 GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.

You have the right to request information on whether your personal data will be transmitted to a third country or an international organisation. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.

2. Right to rectification

You have a right to rectification and/or completion of the data controller, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay.

3. Right to the restriction of processing

You may request the restriction of the processing of your personal data under the following conditions:

• If you challenge the correctness of your personal data for a period of time that enables the data controller to verify the accuracy of your personal data;
• The processing is unlawful, and you refuse the erasure of the personal data and instead demand the restriction of the use of the personal data;
• The representative no longer needs the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
• If you have objected to the processing pursuant to Art. 21 (1 GDPR and it is not yet certain whether the legitimate reasons of the data controller outweigh your reasons.
• If the processing of personal data concerning you has been restricted, this data may with the exception of data storage only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest, interest to the Union, or a Member State.

If the processing has been restricted according to the beforementioned conditions, you will be informed by the data controller before the restriction is lifted.

4. Right to erasure

a) Obligation to erase

If you request from the data controller to delete your personal data with immediate effect, they are required to do so immediately given that one of the following applies:

• Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
• You revoke your consent, to which the processing is allowed pursuant to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR and there is no other legal basis for processing the data
• According to Art. 21 (1) GDPR you object to the processing of the data given that the processing of the data is justified by a legitimate interest, or you object pursuant to Art. 21 (2) GDPR.
• Your personal data has been processed unlawfully.
• The act of deleting your personal data will invoke a legal obligation under the Union law or the law of the Member States to which the data controller is subject.
• Your personal data was collected in relation to information business services offered pursuant to Art. 8 (1) GDPR.

b) Information to third parties

If the data controller has made your personal data public and has to delete the data pursuant to Art. 17 (1) GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, taking into account available technology and implementation costs to execute the process.

c) Exceptions

The right to deletion does not exist if the processing is necessary

• to exercise the right to freedom of speech and information;
• to fulfill a legal obligation required by the law of the Union or of the Member States to which the representative is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative;
• for reasons of public interest in the field of public health pursuant to Art. 9 (2) (h) and (i) and Art. 9 (3) GDPR;
• for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
• to enforce, exercise or defend legal claims.

5. Right to information

If you have the right of rectification, erasure or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You reserve the right to be informed about the recipients of your data by the data controller.

6. Right to data portability

You have the right to receive your personal data given to the data controller in a structured, standard and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, given that the processing is based on a consent in accordance with Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR or on a contract in accordance with Art. 6 (1) (b) GDPR and the processing is done by automated means.

In exercising this right, you also have the right to maintain that your personal data relating to you are transmitted directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.

7. Right to object

Subjective to your situation, you have, at any time, the right to object against the processing of your personal data pursuant to Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling insofar as it is associated with direct mail.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purpose.

8. Right to revoke the data protection consent declaration

You have the right to withdraw your consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

9. Automated decision on a case-by-case basis, including profiling

You have the right not to subject to a decision based solely on automated processing including profiling that will have legal effect or affect you in a similar manner. This does not apply if the decision

• is required for the conclusion or execution of a contract between you and the data controller,
• is permitted by the Union or Member State legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
• with your expressed consent.

However, these decisions must not be based on special categories of personal data under Art. 9 (1) GDPR, unless Art. 9 (2) (a) or (g) GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or their representative, to express your opinion on the matter, and to contest the decision.

10. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in the Member State of their residence, place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you violates the GDPR.

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

• Browser type and version used
• The user's operating system
• The internet service provider of the user
• IP address
• Date and time of access
• Web pages from which the user’s system accessed our website
• Web pages accessed by the user’s system through our website

The data is stored in the log files of our system. The data is not stored with the user’s other personal data.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

3. Legal basis for data processing

The legal basis for the temporary storage of data is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

5. Objection and removal

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. The user can object to this. Whether the objection is successful will be determined after evaluating interests. To do so, send an informal e-mail to datenschutz@dataguard.de.

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.

The following data is stored and transmitted in the cookies:

• Language settings
• Log-in information
• Cookie setting
• Search queries
• Further information that is required for the provision of the website

We also use cookies on our website, which enable us to analyse the browsing behaviour of our users. As a result, the following data will be transmitted:

• User behaviour on our website
• Further information used for marketing purposes

The user data collected in this manner is pseudonymised by technical measures. It is therefore not possible to assign the data to the user accessing the site. The data is not stored together with other personal data of the users.

2. Purpose of data processing

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after a page change.

The user data collected by technical cookies are not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and thus can constantly optimize our offer.

3. Legal basis for data processing

The legal basis for the processing of personal data using non-technical cookies is Art. 6 (1) (a) GDPR.

The legal basis for the processing of personal data using technical cookies is Art. 6 (1) (f) GDPR, legitimate interests.

4. Duration of storage and possibility of objection and removal

Cookies are stored on the user's device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

If you use the Safari browser version 12.1 or higher, cookies will be automatically deleted after seven days. This also applies to opt-out cookies, which are used to prevent the use of tracking mechanisms.

1. Description and scope of the data processing
   On our website you have the option to subscribe to free marketing initiatives. When registering for marketing initiatives, the data from the input mask is transmitted to us. Your personal data will only be used for carrying out the marketing initiatives, so that DataGuard can communicate relevant messages to subscribers, either by phone, email, or post. Additionally, in order to keep our prospects informed with the development of our products and services, we share our prospect data with our Business Development Representatives who identify potential customers (prospects) who are in job roles that are likely to require DataGuard’s products and Services (which includes DPO as a Service, CISO as a Service, and Consent and Preference Management)

2. Purpose of data processing
   

   • To contact our subscribers with regular marketing emails, and product information that we believe our prospects and subscribers will find interesting.

     • On our website, you have the option of subscribing to marketing initiatives. When registering for the marketing initiatives, the data from the input mask is transmitted to us.

     • Your personal data will be used for communication via mail or phone to inform you about our product, new content releases, events, and to share helpful information around compliance.

     • o To invite prospects and subscribers to events and webinars which are relevant to them.

   • To better understand how individuals interact with our marketing initiatives to deliver a better experience as well as make our content more relevant.

   • In addition, we use Albacross to generate insights on traffic and companies visiting on our website to identify potentially highly interested companies as a result of the cookies set when you visit our website. This helps us identify the frequency and duration of visits by users from your business and we will then transfer your company data (e.g., website domain, company address, company size) into our internal marketing tool, HubSpot, where the company data will be matched with our existing company lists for outreach purposes. For further information please also check our section on the ‘Use of Albacross’.

   
   

   In connection with the data processing for the dispatch of newsletters, the data is passed on to the service provider: HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA

   • The data is transferred to HubSpot servers in the USA. Part of the order processing contract with HubSpot are so-called EU standard contractual clauses ((Art. 46 Abs. 2 S. 1 lit. c GDPR)). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the EU.

   • For more information on the processing of data by HubSpot, please click here: https://legal.hubspot.com/de/privacy-policy

   
   

   In connection with the data processing for the dispatch of updates regarding our products and services, the data is passed on to the service provider Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. In the process, data may be transferred to servers of Pipedrive Inc, 460 Park Ave South, New York, NY 10016, USA in the USA. Pipedrive states that it ensures that any data transfer outside the EU or EEA is always based on appropriate guarantees for the protection of personal data.

3. Legal basis for data processing
   

   The legal basis for the processing of the data after the user has registered for marketing initiatives is Art. 6 (1) (a) GDPR if the user has given his consent via double-opt-in.

4. 4Duration of storage
   We do not intend to process and store personal data longer than it is necessary for the fulfilment of the intended purposes. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's personal data is therefore stored as long as the subscription to marketing initiatives is active.
   
   

5. Possibility of objection and cancellation
   Data Subjects will have the absolute the right to object to all marketing initiatives and can opt out from receiving any such content at any time by clicking the corresponding link in the email footer or sending a request for deletion to datenschutz@dataguard.de.

1. Description and scope of data processing

On our website, you have the option of subscribing to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.

Your email address will only be used for sending the newsletter.

In connection with the data processing for the dispatch of newsletters, the data is passed on to the service provider

HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA

The data is transferred to Hubspot servers in the USA. Part of the order processing contract with Hubspot are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the EU.

For more information on the processing of data by HubSpot, please click here: https://legal.hubspot.com/de/privacy-policy

2. Purpose of data processing

The purpose of collecting the user's email address is to deliver the newsletter.

3. Legal basis for data processing

The legal basis for the processing of the data after the user has registered for the newsletter is Art. 6 (1) (a) GDPR if the user has given his consent.

4. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's email address is therefore stored as long as the subscription to the newsletter is active.

5. Possibility of objection and cancellation

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, there is a corresponding link in each newsletter.

1. Description and scope of data processing

You can contact us via the Email address provided on our website. In this case the personal data of the user transmitted with the Email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via Email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an Email is Art. 6 (1) (f) GDPR. If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by Email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

5. Objection and removal

If the user contacts us by Email via datenschutz@dataguard.de, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

In this case, all personal data stored in the course of establishing contact will be deleted.

1. Description and scope of data processing

Contact forms are available on our website, which can be used to receive an offer once. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored and the user will receive a single email sent by us.

When sending the message the following data will also be stored:

• Company
• Phone number
• Name
• Business email address
• Industry (optional)
• Company size (optional)
• Further personal data that is provided voluntarily in the comment section
• IP address of the calling device
• Date and time of contact

There is a transfer of data to a service provider in connection with the data processing through the contact forms:

Pipedrive of Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia (hereinafter referred to as Pipedrive).

Pipedrive is a web-based CRM and pipeline management solution that enables us to plan and monitor our sales activities.

Data may be transferred to servers of Pipedrive Inc, 460 Park Ave South, New York, NY 10016, USA in the USA. Pipedrive states that it ensures that data transfer outside the EU or the EEA always takes place on the basis of appropriate safeguards for the protection of personal data.

Further information can be found here: https://support.pipedrive.com/de/article/pipedrive-and-GDPR

Further information on the collection and storage of data by Pipedrive can be found here: https://www.pipedrive.com/en/privacy

2. Purpose of data processing

The processing of the personal data from the input mask serves us exclusively for the purpose of establishing contact. If you contact us by Email, this also constitutes our necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 (1) (f) GDPR.

4. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected and legal retention periods no longer require the data to be retained.

5. Objection and removal

If the user contacts us by email via datenschutz@dataguard.de, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

1. Description and scope of data processing

To contact you via the contact form in our fine calculator, we collect your e-mail address and, on a voluntary basis, your name, the name of your company and your business phone number. We process your personal data to actively contact you, carry out communication and initiate, carry out, maintain and terminate business contacts.

Your data will be transferred to our CMS HubSpot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as: HubSpot) after a successful connection request. The data is transmitted to HubSpot servers in the USA. Part of the data processing agreement with HubSpot are so-called EU standard data protection clauses (Art. 46 (2) (1) (c) GDPR). These can be classified as an appropriate guarantee for the protection of the transfer and processing of personal data outside the EU. A copy of the standard data protection clauses can be requested by sending us an informal email.

For more information on the processing of data by HubSpot, please click here: https://legal.hubspot.com/privacy-policy

If you express interest in our products and services, your personal data will be transferred to our customer relationship management (CRM) platform Pipedrive of Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. In the process, data may be transferred to servers of Pipedrive Inc, 460 Park Ave South, New York, NY 10016, USA in the USA. Pipedrive states that it ensures that any data transfer outside the EU or EEA is always based on appropriate guarantees for the protection of personal data.

Further information can be found here: https://support.pipedrive.com/hc/de/articles/360000335129-Pipedrive-und-DSGVO

https://www.pipedrive.com/en/privacy

2. Purpose of data processing

The processing of the personal data from the input mask in the fine calculator serves us exclusively for the purpose of establishing contact. If you contact us by Email, this also constitutes our necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

The legal basis for the processing of data transmitted in the course of sending an Email is Art. 6 (1) (f) GDPR.

4. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected and legal retention periods no longer require the data to be retained.

5. Objection and removal

If the user contacts us by email via datenschutz@dataguard.de, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

1. Description and scope of data processing

On our website you have the possibility to download free documents, for example whitepaper, checklists, templates or similar. The email address entered is transmitted to us for the purpose of sending the respective whitepaper.

In connection with the data processing for sending the documents, the email address is passed on to the service provider American service provider with its Irish subsidiary HubSpot Ireland, Limited in 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. We have concluded an data processing agreement with this service provider in accordance with the current EU standard contractual clauses. These can be classified as appropriate safeguards according to Art. 46 (2) (c) GDPR to transfer personal data outside the EU/EWR. If you have only opted to receive the whitepaper, no further data processing will take place except for the deletion of your data.

2. Purpose of data processing

The purpose of collecting the user's email address is to deliver documents.

The collection of other personal data in the context of consent to further contact, sending of information on products and services and newsletters have decided the processing serves to deliver these.

3. Legal basis for data processing

The legal basis for the processing of the data is based on the user's consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of consent to further contact, sending of information on products and services, the data is stored for the aforementioned purpose until the user revokes consent to this by means of an unsubscribe button.

The email address data collected for the purpose of sending documents is usually deleted after a period of seven days.

5. Possibility of objection and erasure

The sending of information on products and services and the subscription to the newsletter can be cancelled by the user concerned at any time. A link to this effect is included in every e-mail. If you receive mails for further contact, please reply to them with the request to revoke further contact.

This also enables revocation of the consent to the storage of the personal data collected during the registration process.

1. Scope of processing personal data

There is an application form on our website which can be used for electronic applications. For the provision of the application form we use the recruiting page of the personnel and applicant management software Personio of the Personio GmbH, Rundfunkplatz 4, 80335, Munich, Germany.

If an applicant uses the application form, the data entered into the input mask will be transmitted to Personio and stored there.

Further information can be found in Personio’s privacy policy: https://www.personio.com/privacy-policy/

The following data is processed:

• First name
• Last name
• Address
• Telephone / mobile phone number
• Email address
• Salary expectations
• Curriculum vitae
• Awareness channel
• Other personal data communicated voluntarily in the application process

Your consent will be obtained for the processing of your data as part of the sending process and reference will be made to this privacy policy.

Alternatively, you can send us your application by email. In this case, we collect your email address and the information you provide in the email.

After sending your application, you will receive confirmation of receipt of your application documents from us by email.

The data will be used exclusively for processing your application.

2. Purpose of data processing

The processing of personal data from the application form serves us solely to process your application. If you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is the initiation of the contractual relationship at the request of the data subject, Art. 6 (1) (b) GDPR and § 26 (1) BDSG.

4. Duration of storage

After completion of the application procedure, the data will be stored for up to six months. Your data will be deleted after six months at the latest. In the event of a legal obligation, the data will be stored within the framework of the applicable provisions.

5. Objection and removal

The applicant has the possibility to object to the processing of personal data at any time. If the applicant contacts us by email via datenschutz@dataguard.de, he can object to the storage of his personal data at any time. In such a case, your application will no longer be considered.

All personal data stored in the course of electronic applications will be deleted in this case.

The use of social media platforms with server locations in the USA may result in the processing of personal data outside the EU. To ensure appropriate safeguards to protect the transfer and processing of personal data outside the EU, the transfer of data to and processing of data by social media operators outside the EU takes place on the basis of appropriate safeguards pursuant to Art. 46 et seq. GDPR, in particular by concluding so-called standard data protection clauses pursuant to Art. 46 (2) (c) GDPR.

We use the possibility of corporate presence in the network Instagram.

Instagram: Instagram, Part of Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

On our company website we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company website (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, the company jointly responsible for our company appearance, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the company’s presence for information about our products and services.

Publications on the company appearance can contain the following content:

• Information about products
• Information about services
• Sweepstakes
• Advertisement
• Customer contact

Every user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 (1) (a) GDPR.

The data generated on the company appearance are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our Instagram corporate web presence and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal Email to datenschutz@dataguard.de.

For further information on the processing of your personal data by Instagram and the corresponding objection options, please click here: https://help.instagram.com/519522125107875

We use the possibility of corporate presence in the network Twitter.

Twitter: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland

On our company website we provide information and offer Twitter users the possibility of communication. If you carry out an action on our Twitter company website (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Twitter, the company jointly responsible for our company appearance, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the company’s presence for information about our products and services.

Publications on the company appearance can contain the following content:

• Information about products
• Information about services
• Sweepstakes
• Advertisement
• Customer contact

Every user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 (1) (f) GDPR.

The data generated on the company appearance are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our Twitter corporate web presence and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal Email to datenschutz@dataguard.de.

For further information on the processing of your personal data by Twitter and the corresponding objection options, please click here: https://twitter.com/en/privacy

YouTube: Google Ireland Limited, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland

On our company profile we provide information and offer YouTube users the possibility of communication. If you carry out an action on our YouTube company profile (e.g., comments, contributions, likes etc.), you may make personal data (e.g., clear name or photo of your user profile) public. 

Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use the company's profile to provide Information about products and services.

To improve user experience, we have also embedded videos from YouTube on our website. The videos are embedded in such a way that only a preview image of the video can be seen, and no cookies are set by YouTube. If you click on the preview image of the YouTube video, you will be redirected in a new tab directly to a page of YouTube on which no cookies are set (youtube-nocookie.com). It cannot be ruled out that YouTube will change this in the future and set cookies after all. We will review this situation regularly, taking into account proportionality and appropriateness.

If you are logged into your YouTube account during your visit, Google can assign your website visit to this account. This information is transmitted directly to Google and stored there.

The legal basis for data processing is Art. 6 (1) (f) GDPR.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our YouTube corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. For further information on the processing of your personal data by YouTube and the corresponding objection options, please click here: https://policies.google.com/privacy?gl=DE&hl=en

1. Scope of data processing

We use corporate presences on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

LinkedIn: LinkedIn, Unlimited Company Wilton Place, Dublin 2, Irleand

XING: XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany

On our site we provide information and offer users the possibility of communication.

The corporate presence is used for job applications, information/PR and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate presence. Further information can be found in the privacy policy of:

LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING: https://privacy.xing.com/en/privacy-policy

By using LinkedIn with server locations in the USA, a processing of personal data outside the EU may take place. To ensure appropriate safeguards to protect the transfer and processing of personal data outside the EU, the transfer of data to and processing of data by LinkedIn outside the EU takes place on the basis of appropriate safeguards pursuant to Art. 46 et seq. GDPR, in particular by concluding so-called standard data protection clauses according to Art. 46 (2) (c) GDPR.

If you carry out an action on our company website (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our corporate web presence is Art. 6 (1) (f) GDPR.

3. Purpose of the data processing

Our corporate web presence serves to inform users about our services. Every user is free to publish personal data through activities.

4. Duration of storage

We store your activities and personal data published via our corporate web presence until you revoke your consent. In addition, we comply with the statutory retention periods.

5. Objection and removal

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web presence and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal Email to datenschutz@dataguard.de.

Further information on this provided by LinkedIn can be found at: https://de.linkedin.com/legal/l/dpa

You can find further information on objection and removal options here:

LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING: https://privacy.xing.com/de/datenschutzerklaerung

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

HubSpot Inc.
2nd Floor 25 First Street
Cambridge
02141 Massachusetts
USA

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information are:

• Browser type and version
• Used operating system
• Referrer URL
• Hostname of the accessing computer
• Time and date of the server request
• IP address of the user’s device

This data will not be merged with other data sources. The data is collected based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website for this the server log files must be recorded.

The data is transferred to Hubspot servers in the USA. Part of the data processing agreement with Hubspot are so-called EU standard contractual clauses (Art. 46 ( 2) (1) (c) GDPR). These can be classified as appropriate safeguard for the protection of the transfer and processing of personal data outside the EU.

The location of the website's server is geographically in the USA.

1. Scope of the processing of personal data

We use a call tracking solution on our website provided by matelso GmbH, Heilbronner Str. 150, 70191 Stuttgart, Germany (hereinafter: Matelso). Through this application, each visitor to our website is shown their own individual telephone number. If you contact us via this number, we know which website you were visiting based on the number you dialled. This enables us to measure and evaluate the success of the website in question.

The following data will be processed by Matelso:

• Call date
• Duration of the call
• Document path
• Destination number
• Time of the call
• Browser information
• Remote User Agent
• Referrer URL
• Customer ID
• Cookie ID

If you call a telephone number switched for us by Matelso, information about the telephone call is transferred to a web analysis service used by us (e.g. Google Analytics). Matelso also reads cookies set by our analysis service or other parameters of the website you visit, in particular referrer, document path, remote user agent.

The corresponding information is processed by Matelso according to our instructions and stored on servers in the EU.

The responsibility for providing the telecommunication service lies solely with matelso as the telecommunication service provider. There is also no joint responsibility here within the meaning of Art. 26 GDPR.

Further information on the processing of data by Matelso can be found here: https://www.matelso.com/en/privacy-statement

2. Purpose of the data processing

The use of Matelso serves us to constantly improve our information offer. To do this, we need to be able to measure and evaluate how the individual parts of our information offering are received by visitors to our website.

3. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is generally the user's consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation, objection and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can prevent the collection as well as the processing of your personal data by Matelso by preventing the storage of third-party cookies on your computer, using the ""Do Not Track"" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

If you do not agree to the use of an individualised telephone number, you can also contact our sales department directly on +49 89 452459-900. This will not result in any disadvantages for you.

You can find further information on objection and removal options for Matelso at: https://www.matelso.com/en/privacy-statement

CloudFlare

1. Description and scope of data processing

On our website we use functions of the content delivery network CloudFlare of CloudFlare Germany GmbH, Rosental 7, 80331 Munich, Germany (Hereinafter referred to as CloudFlare). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. CloudFlare offers web optimization and security services that we use to improve the load times of our website and to protect it from misuse. When you visit our website you will be connected to the servers of CloudFlare, e.g. to retrieve content. This allows personal data to be stored and evaluated in server log files, the user's activity (e.g. which pages have been visited) and device and browser information (e.g. IP address and operating system). Further information on the collection and storage of data by CloudFlare can be found here: https://www.cloudflare.com/en-gb/privacypolicy/

2. Purpose of data processing

The use of CloudFlare's features serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website -and the server log files are therefore recorded.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Objection and removal

Information about objection and removal options regarding CloudFlare can be found at: https://www.cloudflare.com/en-gb/privacypolicy/

With the use of plugins, some of your personal data is sent to the USA or other third countries outside the EU. To ensure appropriate guarantees for the protection of the transfer and processing of personal data outside the EU, the data transfer to and data processing by our plugin operators is based on appropriate safeguards pursuant to Art. 46 et seq. GDPR, in particular by concluding so-called standard data protection clauses according to Art. 46 (2) (c) GDPR.

We use plugins for various purposes. The plugins used are listed below:

Use of Google Analytics including Google Analytics Remarketing

1. Scope of processing of personal data

We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google).

Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer.

This allows personal data to be stored and evaluated, in particular:

• the user's activity (in particular which pages have been visited and which elements have been clicked on),
• device and browser information (in particular the IP address and the operating system),
• data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and
• data on advertising partners (in particular pseudonymised user IDs).

We use Google Analytics to evaluate your use of our online presence, to compile reports about your activities and to use other Google services related to the use of our online presence and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

We also use Google Analytics Remarketing as part of Google Analytics, whereby the data collected and evaluated about you is used to play targeted advertising to you. By using this service offered by Google, we merge the data with our Google Ads or Display & Video 360 accounts. Google Ads and Display & Video 360 are also provided by Google.

We activated the IP address anonymization, whereby Google will shorten your IP address as soon as technically possible. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google may transfer your personal data to Google affiliates and other processors.

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

We use of Google Analytics, including Google Analytics Remarketing, to evaluate the use of our online presence as well as enable the targeted playout of advertising, to the people who have already expressed an initial interest through their page visit.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.

5. Right to withdraw consent and removal options

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

To prevent the processing of this data by Google you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and withdrawal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en

Use of Outgrow

1. Scope of the processing of personal data

We use functionalities of the interactive marketing plugin Outgrow of Outgrow.co, 401 Park Ave, 10th Floor, New York 10016, USA (hereinafter: Outgrow). Outgrow allows us to provide interactive marketing content on our website, such as quizzes or calculators. This helps us to offer users content that is better tailored to them and their needs, such as whitepapers or contacts with us. Cookies from Outgrow are stored on your device in the process.

The following personal data is processed by Outgrow as a result:

• IP address
• Default (based on IP address)
• Device type
• Browser used

If you register for our newsletter via the Outgrow service, this data is transferred to our CMS Hubspot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA.

For more information on the processing of data by Outgrow, please click here:

https://outgrow.co/privacy-policy/
https://outgrow.co/cookies-privacy-policy/

2. Purpose of data processing

The purpose of using Outgrow is to enable us to provide users with content that is better tailored to them and their needs. In the course of this, Outgrow helps us to ensure that users potentially interested in our services use our content and/or contact us.

3. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is, in principle, the user's consent pursuant to Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Right to objection and erasure

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can prevent the collection as well as the processing of your personal data by Outgrow by preventing the storage of third-party cookies on your computer, using the ""Do Not Track"" function of a supporting browser, disabling the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information on objection and removal options vis-à-vis Outgrow, please visit:

https://outgrow.co/privacy-policy/

Use of Bing Ads

1. Scope of processing of personal data

We use the Bing Ads Conversion Tracking Tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Hereinafter referred to as Microsoft). Bing Ads stores a cookie on your computer if you have reached our online presence via a Bing Ads ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). We only learn the total number of users who clicked on a Bing ad and were then redirected to the Conversion page.

Further information on the collection and storage of data by Microsoft can be found here: https://privacy.microsoft.com/en-gb/privacystatement

2. Purpose of data processing

Microsoft Bing and we can recognize in this way that someone clicked on an advertisement, was redirected to our online presence and reached a previously determined target page (conversion page).

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

You can prevent the collection and processing of your personal data by Microsoft by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link, you can deactivate the use of your personal data by Microsoft: https://account.microsoft.com/privacy/ad-settings/

For further information on objection and removal options against Microsoft, please visit: https://privacy.microsoft.com/en-gb/privacystatement

Use of Hotjar

1. Scope of processing of personal data

We use the Hotjar web analysis service of Hotjar Ltd, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta (Hereinafter: Hotjar). Hotjar uses cookies, i.e. small text files, which are stored locally in the cache of your web browser on your end device and which enable an analysis of the use of our online presence by you. Personal data can thus be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system) and a tracking code (pseudonymised user ID).

Further information on the collection and storage of data by Hotjar can be found at: https://www.hotjar.com/legal/policies/privacy

2. Purpose of data processing

The use of Hotjar serves to better understand the needs of our users and to optimize the offer on this online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent Hotjar from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as a “Do Not Track” function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Hotjar: https://www.hotjar.com/legal/compliance/opt-out   

For more information on objection and removal options against Hotjar please visit: https://www.hotjar.com/legal/policies/privacy

Use of MyFonts Webfonts

1. Scope of processing of personal data

We use the MyFonts web fonts of Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts, 01801, USA (hereinafter referred to as Monotype). The web fonts are transferred from our servers to the browser’s cache when the page is accessed in order to be able to use them for the visually improved display of various information. If the browser does not support the web fonts or prevents access, the text is displayed in a standard font. No cookies are stored when the visitor accesses the page. Only licensing data, which must be transmitted in connection with the page view, is sent to resource-specific domains such as hello.myfonts.net, in particular the identification number of the web font project (anonymized), the URL of the licensed website linked to our customer number to identify the licensee and the licensed web fonts and the referrer URL.

Further information on the collection and storage of data by Monotype can be found here: https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy/

2. Purpose of data processing

The use of MyFonts Webfonts provides an appealing presentation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

The anonymous web font project identification number is stored in encrypted log files for 30 days to determine the monthly number of page views. After such extraction and storage of the number of page views, the log files are deleted.

5. Possibility of objection and removal

For more information on Monotype’s privacy policy please visit: https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy/

Use of Proven Expert

1. The scope of processing of personal data

On our website we use the seal of the evaluation platform ProvenExpert of Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany (hereinafter referred to as ProvenExpert). The seal is a graphic that shows the aggregated evaluations that we have obtained with ProvenExpert. The seal is embedded by HTML code on our website and is loaded into the memory of your browser from a server of ProvenExpert. By clicking on the seal our ProvenExpert profile will be opened in a new browser tab. The following personal data will be processed by ProvenExpert:

• IP address
• Name and version of the Internet browser
• Date and duration of your visit

The ProvenExpert evaluation seal does not use cookies. Further information about the collection and storage of data by ProvenExpert can be found here: https://www.provenexpert.com/en-gb/privacy-policy/

2. Purpose of the data processing

By using the ProvenExpert evaluation seal on our website, we can increase transparency and trust for our customers and win new customers.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is our legitimate interest in an efficient presentation and integration of customer ratings on our website in accordance with Art. 6 (1) (f) GDPR.

4. Duration of storage

Your personal information will be kept for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of objection and removal

You can prevent the collection as well as the processing of your personal data by ProvenExpert, by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information about objection and removal possibilities compared to ProvenExpert can be found under: https://www.provenexpert.com/de-de/datenschutzbestimmungen/

Use of Demodesk Scheduling

1. The scope of processing of personal data

We use functionalities of the Demodesk Scheduling of Demodesk GmbH, Franz-Joseph Straße 9, 80801, Munich, Bavaria, Germany (hereinafter referred to as: Demodesk). We use Demodesk Scheduling to enable interested parties to book appointments automatically. Demodesk uses cookies for this purpose.

The following personal data are processed by Demodesk:

• Desired date
• Salutation
• Your name
• E-mail address
• Telephone number
• Company name
• Line of business
• Number of employees

For more information on how Demodesk Scheduling processes the data, click here: https://demodesk.com/legal/privacy-policy

2. Purpose of the data processing

The use of Demodesk Scheduling allows us to book an appointment for a demo of our product for interested parties.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest here lies in the data processing purposes mentioned under 2.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, such as for tax and accounting purposes.

5. Possibility of objection and erasure

You can prevent the collection and processing of your personal information by Demodesk Scheduling by disabling the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supporting browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://noscript.net/) in your browser.

For more information about objection and removal possibilities compared to Demodesk Scheduling, please see: https://demodesk.com/legal/privacy-policy

Use of HubSpot

1. Scope of processing of personal data

We use functions of the CMS system Hubspot of HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (Hereinafter referred to as HubSpot). This is an integrated software solution that covers various aspects of our online marketing. These include, among other things: Email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (especially traffic sources, access, etc. …), contact management (especially user segmentation & CRM), landing pages and contact forms. HubSpot sets a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).

Other recipients of the data processed by Hubspot are in particular:

• Amazon Web Services, Inc.
• Google, Inc.
• Cloudflare, Inc.
• Twilio, Inc.
• Communications Systems, Inc.
• SendGrid, Inc.
• Snowflake, Inc.
• HubSpot, Inc.
• HubSpot Ireland, Ltd.
• HubSpot Germany GmbH
• HubSpot Australia Pty Ltd.
• HubSpot Asia Pte. Ltd.
• Junction Japan KK
• Latin America Junction, S.A.S.
• HubSpot Sweden

Further information on the collection and storage of data by HubSpot can be found at: https://legal.hubspot.com/privacy-policy

In the course of contact management, company data transmitted by Albacross (e.g. website domain, company address, company size) is compared with the generated HubSpot data. For more information, see Section XVIII Using Albacross).

2. Purpose of data processing

We use the HubSpot plug-in to optimize our website and marketing activities.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent HubSpot from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and removal options against HubSpot at: https://legal.hubspot.com/privacy-policy

Use of HubSpot Chatbot

1. The scope of processing of personal data

We use functionalities of the chatbot software HubSpot Chatbot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot). With the help of the HubSpot chatbot we can automatically process user enquiries. The HubSpot chatbot serves us as a contact form to record user enquiries. Cookies are stored by HubSpot on your device.

The following personal data can be processed by HubSpot:

• The activity of the user (such as information about visited pages and which elements were clicked on)
• Device and browser information (such as a Globally Unique Identifier, user token, IP address and operating system)
• Data on the advertisements displayed (such as advertisements displayed and information on whether the user has clicked on them)
• Data from advertising partners (such as pseudonymised user IDs)
• Content of voluntarily transmitted chat messages

Further recipients of the data processed by HubSpot are in particular

• Amazon Web Services, Inc.
• Google, Inc.
• Cloudflare, Inc.
• Twilio, Inc.
• Communications Systems, Inc.
• SendGrid, Inc.
• Snowflake, Inc.
• HubSpot, Inc.
• HubSpot Ireland, Ltd.
• HubSpot Germany GmbH
• HubSpot Australia Pty Ltd.
• HubSpot Asia Pte. Ltd.
• Junction Japan KK
• Latin America Junction, S.A.S.
• HubSpot Sweden

For more information on how HubSpot processes the data, please visit: https://legal.hubspot.com/privacy-policy

Further information on the cookies used can be found here: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

2. Purpose of data processing

We use the HubSpot chat offer to optimise our user interactions through the automated processing of requests and by providing the chat offer as a contact form.

3. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is in principle the consent of the user in accordance with Art. 6 Paragraph 1 S.1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

For information on the lifetime of cookies set by HubSpot, please visit: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

5. Possibility of withdrawal and erasure

You have the right to revoke your declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that took place on the basis of your consent until revocation.

You can prevent HubSpot from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information on how to object to and remove a complaint against HubSpot, please visit: https://legal.hubspot.com/privacy-policy

Use of Facebook-Pixel

1. Scope of processing of personal data

We use the Facebook pixels of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA and their representatives in Union Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (Hereinafter referred to as Facebook) on our online presence. It allows us to track the actions of users after they have seen or clicked on a Facebook ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes.

The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may link this information to your Facebook account and may also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy.

For more information about how Facebook collects and stores this information, please visit: https://en-gb.facebook.com/policy.php

2. Purpose of data processing

The use of the Facebook pixel serves the analysis and optimization of advertising measures.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

You can prevent Facebook from collecting and processing your personal information by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find more information about objection and removal options for Facebook at: https://en-gb.facebook.com/policy.php

Use of LinkedIn Insight Tag

1. Scope of processing of personal data

The LinkedIn Insight Tag (LinkedIn Insight Tag from LinkedIn Corporation, 1000 W. Maude Ave., 94085, Sunnyvale, California, USA) helps us measure the actions taken on our website, like filling out a form or downloading content, after one of our ads is viewed or clicked on.

The LinkedIn Insight Tag is creating a cookie on our website users’ web browsers when the website is visited. This is a First Party cookies and helps us determine how to improve our campaign results and to measure the effectiveness of our ads.

First Party Cookies are small piece of code that a web-browser stores in a file on the viewer’s computer to remember their activity on a site, like when a viewer has visited a page or downloaded an article from our site. A first-party cookie comes from the domain (or website) the member is browsing.

You may provide your consent via our Cookie Banner in order to activate this feature.

You can find more information about the cookies used here: https://www.linkedin.com/legal/cookie-policy

In particular, the following personal data is processed by LinkedIn:

• URL
• Referrer URL
• IP address shortened or hashed
• Device and browser properties (User Agent) and timestamps

LinkedIn does not share any personally identifiable information with us, but only provides aggregated audience reports and advertisements. LinkedIn also offers a remarketing feature that allows us to display targeted personalized advertising outside of our website without revealing your identity.

In the process, data may be transmitted to LinkedIn servers in the USA.

For more information on how LinkedIn processes the data, please click here: https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

We use LinkedIn Insight Tag to collect information about visitors to our website.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

The direct identifiers of members will be removed within seven days to pseudonymize the data. These remaining pseudonymized data will then be deleted within 180 days.

5. Possibility of revocation and removal

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place based on your consent until revocation.

You can prevent LinkedIn from collecting and processing your personal information by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For further information on objection and removal options against Linked Insight Tag, please visit: https://www.linkedin.com/legal/privacy-policy

Use of Contact Form 7

1. Scope of processing of personal data

We use the Wordpress plugin Contact Form 7 of RockLobster LLC, Sakai 810-0001 Fukuoka Prefecture Chuo-ku Tenjin 1-chome 8-1, Fukuoka City Hall, Japan (Hereinafter referred to as RockLobster) for the administration of contact forms on our online presence. The data entered in the form will be transferred by email. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system). Data can be transferred to RockLobster servers in Japan. With regard to Japan, there is a European Union adequacy decision. You can find it here: https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=OJ:L:2019:076:TOC

Further information about the collection and storage of data by Contact Form 7 can be found here: https://contactform7.com/privacy-policy/

2. Purpose of data processing

The use of the Contact Form 7 Plugins serves the improvement of the user friendliness of our online presence. We use this plug-in to easily create, integrate and present contact forms in an appealing way.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent Contact Form 7 from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information about opting out of Contact Form 7 and opting out of its use, please visit: https://contactform7.com/privacy-policy/

Use of Google Tag Manager

1. Scope of processing of personal data

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.
For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google's privacy policy: https://www.google.com/intl/de/tagmanager/faq.html

2. Purpose of data processing

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.

5. Right to withdraw consent and removal options

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

To prevent the processing of this data by Google you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en

Use of Matomo

1. Scope of processing of personal data

We use the open source tracking tool Matomo (https://matomo.org/) to analyse the surfing behavior of our users. Matomo places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).

The software is set so that the IP addresses are not stored completely, but 2 bytes of the IP address are masked for anonymization (e.g.: 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer. The data is stored in our MySQL database, logs or report data are not sent to Matomo servers.

For more information about Matomo's collection and storage of data, please visit: https://matomo.org/privacy-policy/

2. Purpose of data processing

The processing of users' personal data enables us to analyse the surfing behaviour of our users. By evaluating the data collected, we are able to compile information on the use of the individual components of our online presence. This helps us to constantly improve our online presence and its user-friendliness.

3. Legal basis for the processing of personal data

The legal basis for the processing of the users' personal data is our legitimate interest in analysing the use of the platform and optimizing it in accordance with Art. 6 (1) (f) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of objection and removal

You can prevent Matomo from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the processing of your personal data by Matomo: https://matomo.org/privacy-policy/

For more information on objection and removal options against Matomo please visit: https://matomo.org/privacy-policy/

Use of Google Fonts

1. Scope of processing of personal data

We use Google Fonts of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). The web fonts are transferred to the browser's cache when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google Fonts or does not allow access, the text will be displayed in a default font. When the page is accessed, no cookies are stored for the online presence visitor. Data transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).

The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google Fonts serves an appealing representation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.

3. Legal basis for the processing of personal data

The legal basis for the processing of the users' personal data is our legitimate interest in the appealing presentation of our website according to Art. 6 (1) (f) DSGVO.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of objection and removal

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of Google ReCaptcha

1. Scope of processing of personal data

We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analysing and authenticating the behaviour of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user's activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).

The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent, objection and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of Google Ads Remarketing

1. Scope of processing of personal data

We use Google Ads Remarketing of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Remarketing is used for the renewed addressing of visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups ("similar target groups") who, for example, have visited certain pages. This makes it possible to identify the user on other online presences and to display targeted advertising. Google places a cookie on the user's computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group. The cookies stored on the user's terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user's interests.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent, objection and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of GoToWebinar

1. Scope of processing of personal data

We use functionalities of the webinar tool GoToWebinar of LogMeIn Ireland Limited, The Reflector, 10 Hanover Quay, Dublin 2, D02R73, Ireland (hereinafter: LogMeIn). GoToWebinar allows us to schedule and conduct webinars via our website.

The following personal data may be processed by LogMeIn:

• Name
• E-mail address
• Session duration
• Connections made
• IP address
• Device location
• Language settings
• Operating system used
• Device identifier
• Data disclosed by participants in the course of the webinar

For more information on the processing of data by LogMeIn, click here: https://www.logmein.com/legal/privacy/international

2. Purpose of data processing

We use GoToWebinar to plan and conduct webinars. Furthermore, during registration, it can be asked whether the contact data may be used by DataCo GmbH for the purpose of contacting for advertising purposes or forwarded to webinar partners for the purpose of contacting.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent, objection and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

Use of Twitter Ads

1. Scope of processing of personal data

We use functionalities of the conversion tracking tool Twitter Ads of Twitter Inc., 1355 Market Street, Suite 900 San Francisco, 94103 California, USA (hereinafter: Twitter). A cookie is stored on your computer by Twitter if you have accessed our online presence via a Twitter Ads advertisement. This allows personal data to be stored and evaluated, in particular the user's activity (especially which pages have been visited and which elements have been clicked on), device and browser information (especially the IP address and operating system), data about the advertisements displayed (especially which advertisements were displayed and whether the user clicked on them) and also data from advertising partners. We only learn the total number of users who clicked on a Twitter ad and were then redirected to the conversion page.

For more information on the processing of data by Twitter, click here: https://twitter.com/en/privacy

2. Purpose of data processing

We use functionalities of Twitter Ads for marketing and optimization purposes, in particular for analysing the use of our website and improving the functions and services offered.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent, objection and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

You may prevent the collection and processing of your personal data by Twitter by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google: https://twitter.com/personalization

Further information on objection and removal options against Google can be found at: https://twitter.com/en/privacy

Use of UserCentrics

1. Scope of processing of personal data

We use the Consent Manament Platform Usercentrics of Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as: Usercentrics). Usercentrics enables us to obtain and manage user consent for data processing and to document it in a legally compliant manner. Usercentrics sets cookies on the user's terminal device for this purpose. The following data is processed in the process:

• Date and time of the visit
• Device information
• Browser information
• Anonymized IP address
• Opt-in and opt-out data

The data is processed geographically in the European Union.

Further information on the collection and storage of data by Usercentrics can be found here: https://usercentrics.com/privacy-policy/

2. Purpose of data processing

The processing of the personal data serves to comply with the legal obligations of the GDPR and the German BDSG.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of objection and removal

You may prevent the collection and processing of your personal data by Usercentrics by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Use of Pingdom

1. Scope of processing of personal data

We use the security and monitoring tool Pingdom from Pingdom AB, Kopparbergsvägen 8, 722 13, Västerås, Sweden (hereinafter: Pingdom).

Pingdom provides us with information about the availability and performance of our website and about your user behavior.

Cookies from Pingdom are stored on your terminal device in the process.

For more information on the processing of data by Pingdom, please click here: https://www.solarwinds.com/legal/privacy#california-privacy-rights

2. Purpose of data processing

The processing of personal data serves us to optimize our Internet presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent, objection and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You may prevent the collection and processing of your personal data by Pingdom by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options against Google can be found at: https://www.solarwinds.com/legal/privacy#california-privacy-rights

Use of Salesforce AppExchange

1. Scope of the processing of personal data

Users of the CRM software Salesforce of Salesforce.com, Inc., 415 Mission Street, CA 94105, San Francisco, United States (and its representatives in the Union salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636, Munich, Bavaria, Germany) (hereinafter referred to as: Salesforce) have the possibility to extend their own Salesforce configuration with selected Enterprise Apps via Salesforce AppExchange. Via AppExchange we offer the extension "DataGuard Consent & Preference Management". 

When users purchase the "DataGuard Consent & Preference Management" service in AppExchange or watch a video of its product demonstration, we receive information in Salesforce about the enterprise contact that is generated as a result. In doing so, the following personal data is processed by Salesforce:

• Last name 
• First name
• Salutation
• Job title
• Company name
• Email address
• Company phone number
• Company address

In the process, data is transferred to Salesforce servers in the US. Salesforce has adopted Binding Corporate Rules (BCR, binding internal data protection rules) to allow the transfer of personal data from the EU and EEA to Salesforce locations outside the EU and EEA. You can find Salesforce's Binding Corporate Rules at https://compliance.salesforce.com/en/salesforce-bcrs.

In connection with this processing, this data is stored in our CMS HubSpot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA. Via HubSpot, we subsequently send a welcome message by email to the relevant interested party or new customer.

For more information about Salesforce's processing of data, please click here:

https://www.salesforce.com/eu/company/privacy/

For more information about HubSpot processing of data, please see our privacy policy or click here:

https://legal.hubspot.com/privacy-policy

2. Purpose of data processing

The use of Salesforce AppExchange serves us for selling our product "DataGuard Consent & Preference Management" and in the course of this for contact management. Furthermore, the integration of HubSpot allows us to automate our marketing and sales activities by automatically capturing contacts and sending the email.

3. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is basically the user's consent pursuant to Art. 6 (1) (a) GDPR. In addition, the processing may be necessary for the initiation or realization of contractual relationships according to Art. (6) (1) (b) GDPR. 

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

Further information on objection and removal options against Salesforce can be found at:
https://www.salesforce.com/eu/company/privacy/

Further information on objection and removal options against HubSpot can be found at:
https://legal.hubspot.com/privacy-policy

Use of Albacross

1. Scope of the processing of personal data

We use functionalities of the lead generation plugin Albacross of Albacross Nordic AB, Tegelbacken 4A, 11152 Stockholm, Sweden (hereinafter referred to as: Albacross). Information collected as a result of cookies being set, which is considered personal data, is processed by Albacross. The data collected and used is the IP address when you visit our website. This is the technical information that enables Albacross to distinguish between different visitors of the same IP address. Albacross stores the domain from the form entry in order to assign the IP address to the respective company within their databases.

The following personal data is thereby processed by Albacross:

• IP address
• technical information that enables different visitors to be distinguished from the same IP address (cookies)

Albacross transmits the lead contact data to third parties for the administration of sales processes who process personal data on behalf of Albacross. The service provider are based within EU/EEA.

For more information on Albacross' processing of data, please click here: https://albacross.com/privacy-policy/

2. Purpose of data processing

The purpose of using Albacross is for us to generate leads and statistical analysis, this involves adding data from businesses to the Albacross database. In addition to "lead generation", the Albacross database is used for targeted advertising purposes towards other companies and subsequently the data is transferred to external data service providers for this purpose. For the sake of clarity, targeted advertising refers to companies, not individuals.

We also use Albacross to gain insight into the traffic and potentially interested companies visiting our website. The set cookie helps us to determine the frequency and duration of visits by users from your company; only company data (e.g. website domain, company address, company size) is transferred to our internal marketing tool HubSpot (information on HubSpot can be found in XVIII. Plugins and tools used: Use of HubSpot). There the generated company data is compared with our existing company lists for outreach purposes.

3. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data for the purpose of "lead generation" and " statistical analysis" is, the user's consent pursuant to Art. 6 Abs. 1 S.1 lit. a DSGVO

4. Duration of storage

Your personal information will be stored for 1 years and the logfiles will automatically be deleted after 7 days.

5. Revocation and removal options

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can prevent the collection as well as the processing of your personal data by Albacross by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.

Further information on revocation and removal options vis-à-vis Albacross can be found at: https://albacross.com/privacy-policy/

Use of UsabilityHub

1. Scope of processing of personal data

We use functionalities of the user testing platform of UsabilityHub Ltd, 290-292 Wellington St, Collingwood, Victoria, 3066, Australia (hereinafter: UsabilityHub). With the help of UsabilityHub, we can test our platform and various designs with real users.

For more information about UsabilityHub's processing of data, please click here: https://app.usabilityhub.com/privacy

2. Purpose of data processing

The use of UsabilityHub serves us to increase the user-friendliness of our outward-facing presences. By validating designs through real users, we can make optimizations based on the insights gained in this way.

3. Legal basis for the processing of personal data

The legal basis for the data processing is a contract or the performance of pre-contractual measures with the data subject within the meaning of Art. 6 (1) (1) (b) GDPR, whereby the contracting party for the data subject is UsabilityHub.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Objection and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can find further information on objection and removal options against UsabilityHub at: https://app.usabilityhub.com/privacy

1. Description and scope of data processing

Contact forms are available on our website, which can be used for registration for one of our events. The data entered by the user in the event form will be transmitted to us and saved and the user will receive a email from us.

When the message is sent, the following data is saved:

• First and Last Name
• E-mail address
• Other personal data that are voluntarily provided in the comment field.
• IP address of the calling computer
• Date and time of contact

2. Purpose of data processing

The processing of the personal data from the form serves us only to process the registration, to track contacts in terms of infection protection and to plan the respective events. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is our legitimate interest, Art. 6 Para. 1 S. 1 GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected, and statutory retention periods no longer require the receipt of the data.

5. Opposition and removal

If the user contacts us by email at datenschutz@dataguard.de, they can explicitly object to the processing of their personal data at any time, so long as it pertains to marketing activities. In such a case, use of the data will not continue. All personal data linked to that user will be deleted.

Information on data protection for video recordings at EPIC-SUMMIT

With this attachment, we inform you as a participant of the EPIC-Summit event about the processing of your personal data through video recordings and photos. In addition, we inform you of the claims and rights to which you are entitled under the data protection regulations. We hereby fulfil our information obligations under Articles 13, 14 of the General Data Protection Regulation (GDPR).

1. Name and address of the controller
   The responsible party within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the Member States as well as other data protection regulations is:

   DataCo GmbH
   Dachauer Str. 63
   80335 München
   Deutschland
   089 452459-900
   info@dataguard.de
   www.dataguard.de

2. Contact details of the data protection officer
   You can reach our data protection officer as follows:

   DataCo GmbH
   Dachauer Str. 63
   80335 München
   Deutschland
   089 452459-900
   datenschutz@dataguard.de
   www.dataguard.de

3. What sources and categories of data are processed for the event?
   

   We process personal data that we receive from you through your participation at the EPIC-SUMMIT event. Among these, we process in particular:

   • Livestream-recordings
   • Video recordings
   • Photos
   • Data of participants (name, company name)

    

4. What is the purpose of processing your data for the event?
   

   We process your personal data for the following purposes:

   1. For the broadcasting of the event
   2. For internal reporting of the EPIC event
   3. For promotional purposes for our company on social networks.

    

   In addition, the video recordings will be published for marketing purposes after the event:

   1. On the website https://www.dataguard.de/
   2. On social or professional networks (LinkedIn, XING)

    

   Processing of your personal data for any other purpose is not intended.

5. What is the legal basis for processing personal data?

   Insofar as we obtain the consent of the data subject for processing operations of personal data, Art. 6 (1) p. 1 lit. a DSGVO serves as the legal basis. Consent given can be revoked at any time with effect for the future.

6. How long will your personal data be stored?
   We do not store your personal data for longer than is necessary for the purpose for which it was collected. This means that data is destroyed or deleted from our systems as soon as it is no longer needed. Reasonable steps will be taken by us to ensure that your personal data is only processed under the following conditions:

   1. for the duration that the data is used to provide you with a service
   2. as required by applicable law, contract or in respect of our legal obligations
   3. only for as long as necessary for the purpose for which the data was collected, or longer if required by contract, applicable law, using appropriate safeguards.

    

   If the data is no longer required for the fulfilment of contractual or legal obligations, it is regularly deleted unless its - temporary - retention is still necessary.

7. To whom is your personal data passed on?
   If we use a service provider (e.g. a Eventmanager) in the sense of commissioned processing, we remain responsible for the protection of your data. All commissioned processors are obliged to treat your data confidentially and to process it only in the context of providing the service.
   For the realisation of our event we use the platform
   Eventmobi GmbH: Warschauer Platz 11-13, 10245 Berlin
   For more information on Eventmobi’s data processing, please visit: https://www.eventmobi.com/privacy-policy/

   The following data will be used:

   • Name
   • Video image (if camera was switched on)
   • Email
   • IP address
   • Metadata of the end-use device

    

   The purpose is to register for the event and to conduct it as a virtual event (information about the event, broadcast of the event, possibility to ask and answer questions, exchange of information with other participants, feedback loops to improve the event).
   Furthermore, your data will be published on the internet on our website and on social or professional networks. Under certain circumstances, this may result in further use by third parties or complete deletion.

8. Is your data transferred to a third country or an international organisation?

   LinkedIn: LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland
   XING: XING SE, Dammtorstraße 30, 20354 Hamburg, Germany
   On our site, we provide information and offer users the opportunity to communicate. The company website is used for job applications, information/PR, Marketing and active sourcing.
   We have no information on the processing of your personal data by the companies jointly responsible for the company website. For more information, please see the privacy policy of:
   LinkedIn: https://www.linkedin.com/legal/privacy-policy
   XING: https://privacy.xing.com/de/datenschutzerklaerung

   By using LinkedIn with server locations in the USA, processing of personal data may take place outside the EU. To ensure appropriate safeguards to protect the transfer and processing of personal data outside the EU, the transfer of data to and processing of data by LinkedIn outside the EU is carried out on the basis of appropriate safeguards pursuant to Art. 46 et seq. DSGVO, in particular by concluding so-called standard data protection clauses in accordance with Art. 46 para. 2 lit. c DSGVO.
   If you carry out an action on our company website (e.g. comments, posts, likes, etc.), it may be that you make personal data (e.g. clear name or photo of your user profile) public.

   1. For what purpose is my data processed?
      The purpose of our corporate website is to inform users about our services. In doing so, every user is free to publish personal data through activities. The publication of video footage of our events on professional networks is for marketing purposes and to recruit potential employees.

   2. How long will my data be stored?
      We store your activities and personal data published via our company website until you withdraw your consent. In addition, we comply with the statutory retention periods.

   3. Do I have the right to object or to have my data removed?
      You can object at any time to the processing of your personal data that we collect in the course of your use of our corporate website and exercise your data subject rights as stated in section 10 of this data protection declaration. To do so, send us an informal email to datenschutz@dataguard.de.
      Further information on this from LinkedIn can be found at: https://de.linkedin.com/legal/l/dpa.
      You can find further information on objection and removal options here:
      LinkedIn: https://www.linkedin.com/legal/privacy-policy
      XING: https://privacy.xing.com/de/datenschutzerklaerung

9. What data protection rights do I have?
   Every data subject has the right to information under Article 15 of the GDPR, the right to rectification under Article 16 of the GDPR, the right to erasure under Article 17 of the GDPR, the right to restriction of processing under Article 18 of the GDPR, the right to notification under Article 19 of the GDPR and the right to data portability under Article 20 of the GDPR. In addition, you have the right to lodge a complaint with a data protection supervisory authority pursuant to Art. 77 DSGVO if you are of the opinion that the processing of your personal data is not lawful. The right of appeal is without prejudice to any other administrative or judicial remedy.
   If the processing of data is based on your consent, you are entitled to revoke your consent to the use of your personal data at any time in accordance with Art. 7 DSGVO. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected. To exercise your rights, you can contact us using the contact details provided in section 1.

10. Can I object to the processing of my personal data?
    You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(1)(f) DSGVO. The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing. If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.