With the use of plugins, some of your personal data is sent to the USA or other third countries outside the EU. To ensure appropriate guarantees for the protection of the transfer and processing of personal data outside the EU, the data transfer to and data processing by our plugin operators is based on appropriate safeguards pursuant to Art. 46 et seq. GDPR, in particular by concluding so-called standard data protection clauses according to Art. 46 (2) (c) GDPR.
We use plugins for various purposes. The plugins used are listed below:
Use of Google Analytics including Google Analytics Remarketing
1. Scope of processing of personal data
We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google).
Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer.
This allows personal data to be stored and evaluated, in particular:
- the user's activity (in particular which pages have been visited and which elements have been clicked on),
- device and browser information (in particular the IP address and the operating system),
- data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and
- data on advertising partners (in particular pseudonymised user IDs).
We use Google Analytics to evaluate your use of our online presence, to compile reports about your activities and to use other Google services related to the use of our online presence and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
We also use Google Analytics Remarketing as part of Google Analytics, whereby the data collected and evaluated about you is used to play targeted advertising to you. By using this service offered by Google, we merge the data with our Google Ads or Display & Video 360 accounts. Google Ads and Display & Video 360 are also provided by Google.
We activated the IP address anonymization, whereby Google will shorten your IP address as soon as technically possible. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google may transfer your personal data to Google affiliates and other processors.
Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB
2. Purpose of data processing
We use of Google Analytics, including Google Analytics Remarketing, to evaluate the use of our online presence as well as enable the targeted playout of advertising, to the people who have already expressed an initial interest through their page visit.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.
5. Right to withdraw consent and removal options
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
To prevent the processing of this data by Google you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com
Further information on objection and withdrawal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en
Use of Outgrow
1. Scope of the processing of personal data
We use functionalities of the interactive marketing plugin Outgrow of Outgrow.co, 401 Park Ave, 10th Floor, New York 10016, USA (hereinafter: Outgrow). Outgrow allows us to provide interactive marketing content on our website, such as quizzes or calculators. This helps us to offer users content that is better tailored to them and their needs, such as whitepapers or contacts with us. Cookies from Outgrow are stored on your device in the process.
The following personal data is processed by Outgrow as a result:
- IP address
- Default (based on IP address)
- Device type
- Browser used
If you register for our newsletter via the Outgrow service, this data is transferred to our CMS Hubspot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA.
For more information on the processing of data by Outgrow, please click here:
https://outgrow.co/privacy-policy/
https://outgrow.co/cookies-privacy-policy/
2. Purpose of data processing
The purpose of using Outgrow is to enable us to provide users with content that is better tailored to them and their needs. In the course of this, Outgrow helps us to ensure that users potentially interested in our services use our content and/or contact us.
3. Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is, in principle, the user's consent pursuant to Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.
5. Right to objection and erasure
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can prevent the collection as well as the processing of your personal data by Outgrow by preventing the storage of third-party cookies on your computer, using the ""Do Not Track"" function of a supporting browser, disabling the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information on objection and removal options vis-à-vis Outgrow, please visit:
https://outgrow.co/privacy-policy/
Use of Bing Ads
1. Scope of processing of personal data
We use the Bing Ads Conversion Tracking Tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Hereinafter referred to as Microsoft). Bing Ads stores a cookie on your computer if you have reached our online presence via a Bing Ads ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). We only learn the total number of users who clicked on a Bing ad and were then redirected to the Conversion page.
Further information on the collection and storage of data by Microsoft can be found here: https://privacy.microsoft.com/en-gb/privacystatement
2. Purpose of data processing
Microsoft Bing and we can recognize in this way that someone clicked on an advertisement, was redirected to our online presence and reached a previously determined target page (conversion page).
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.
You can prevent the collection and processing of your personal data by Microsoft by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link, you can deactivate the use of your personal data by Microsoft: https://account.microsoft.com/privacy/ad-settings/
For further information on objection and removal options against Microsoft, please visit: https://privacy.microsoft.com/en-gb/privacystatement
Use of Hotjar
1. Scope of processing of personal data
We use the Hotjar web analysis service of Hotjar Ltd, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta (Hereinafter: Hotjar). Hotjar uses cookies, i.e. small text files, which are stored locally in the cache of your web browser on your end device and which enable an analysis of the use of our online presence by you. Personal data can thus be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system) and a tracking code (pseudonymised user ID).
Further information on the collection and storage of data by Hotjar can be found at: https://www.hotjar.com/legal/policies/privacy
2. Purpose of data processing
The use of Hotjar serves to better understand the needs of our users and to optimize the offer on this online presence.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law.
5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Hotjar from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as a “Do Not Track” function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Hotjar: https://www.hotjar.com/legal/compliance/opt-out
For more information on objection and removal options against Hotjar please visit: https://www.hotjar.com/legal/policies/privacy
Use of MyFonts Webfonts
1. Scope of processing of personal data
We use the MyFonts web fonts of Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts, 01801, USA (hereinafter referred to as Monotype). The web fonts are transferred from our servers to the browser’s cache when the page is accessed in order to be able to use them for the visually improved display of various information. If the browser does not support the web fonts or prevents access, the text is displayed in a standard font. No cookies are stored when the visitor accesses the page. Only licensing data, which must be transmitted in connection with the page view, is sent to resource-specific domains such as hello.myfonts.net, in particular the identification number of the web font project (anonymized), the URL of the licensed website linked to our customer number to identify the licensee and the licensed web fonts and the referrer URL.
Further information on the collection and storage of data by Monotype can be found here: https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy/
2. Purpose of data processing
The use of MyFonts Webfonts provides an appealing presentation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.
3. Legal basis for the processing of personal data
The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.
4. Duration of storage
The anonymous web font project identification number is stored in encrypted log files for 30 days to determine the monthly number of page views. After such extraction and storage of the number of page views, the log files are deleted.
5. Possibility of objection and removal
For more information on Monotype’s privacy policy please visit: https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy/
Use of Proven Expert
1. The scope of processing of personal data
On our website we use the seal of the evaluation platform ProvenExpert of Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany (hereinafter referred to as ProvenExpert). The seal is a graphic that shows the aggregated evaluations that we have obtained with ProvenExpert. The seal is embedded by HTML code on our website and is loaded into the memory of your browser from a server of ProvenExpert. By clicking on the seal our ProvenExpert profile will be opened in a new browser tab. The following personal data will be processed by ProvenExpert:
- IP address
- Name and version of the Internet browser
- Date and duration of your visit
The ProvenExpert evaluation seal does not use cookies. Further information about the collection and storage of data by ProvenExpert can be found here: https://www.provenexpert.com/en-gb/privacy-policy/
2. Purpose of the data processing
By using the ProvenExpert evaluation seal on our website, we can increase transparency and trust for our customers and win new customers.
3. Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is our legitimate interest in an efficient presentation and integration of customer ratings on our website in accordance with Art. 6 (1) (f) GDPR.
4. Duration of storage
Your personal information will be kept for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of objection and removal
You can prevent the collection as well as the processing of your personal data by ProvenExpert, by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information about objection and removal possibilities compared to ProvenExpert can be found under: https://www.provenexpert.com/de-de/datenschutzbestimmungen/
Use of Demodesk Scheduling
1. The scope of processing of personal data
We use functionalities of the Demodesk Scheduling of Demodesk GmbH, Franz-Joseph Straße 9, 80801, Munich, Bavaria, Germany (hereinafter referred to as: Demodesk). We use Demodesk Scheduling to enable interested parties to book appointments automatically. Demodesk uses cookies for this purpose.
The following personal data are processed by Demodesk:
- Desired date
- Salutation
- Your name
- E-mail address
- Telephone number
- Company name
- Line of business
- Number of employees
For more information on how Demodesk Scheduling processes the data, click here: https://demodesk.com/legal/privacy-policy
2. Purpose of the data processing
The use of Demodesk Scheduling allows us to book an appointment for a demo of our product for interested parties.
3. Legal basis for the processing of personal data
The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest here lies in the data processing purposes mentioned under 2.
4. Duration of storage
Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, such as for tax and accounting purposes.
5. Possibility of objection and erasure
You can prevent the collection and processing of your personal information by Demodesk Scheduling by disabling the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supporting browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://noscript.net/) in your browser.
For more information about objection and removal possibilities compared to Demodesk Scheduling, please see: https://demodesk.com/legal/privacy-policy
Use of HubSpot
1. Scope of processing of personal data
We use functions of the CMS system Hubspot of HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (Hereinafter referred to as HubSpot). This is an integrated software solution that covers various aspects of our online marketing. These include, among other things: Email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (especially traffic sources, access, etc. …), contact management (especially user segmentation & CRM), landing pages and contact forms. HubSpot sets a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).
Other recipients of the data processed by Hubspot are in particular:
- Amazon Web Services, Inc.
- Google, Inc.
- Cloudflare, Inc.
- Twilio, Inc.
- Communications Systems, Inc.
- SendGrid, Inc.
- Snowflake, Inc.
- HubSpot, Inc.
- HubSpot Ireland, Ltd.
- HubSpot Germany GmbH
- HubSpot Australia Pty Ltd.
- HubSpot Asia Pte. Ltd.
- Junction Japan KK
- Latin America Junction, S.A.S.
- HubSpot Sweden
Further information on the collection and storage of data by HubSpot can be found at: https://legal.hubspot.com/privacy-policy
In the course of contact management, company data transmitted by Albacross (e.g. website domain, company address, company size) is compared with the generated HubSpot data. For more information, see Section XVIII Using Albacross).
2. Purpose of data processing
We use the HubSpot plug-in to optimize our website and marketing activities.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent HubSpot from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can find further information on objection and removal options against HubSpot at: https://legal.hubspot.com/privacy-policy
Use of HubSpot Chatbot
1. The scope of processing of personal data
We use functionalities of the chatbot software HubSpot Chatbot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot). With the help of the HubSpot chatbot we can automatically process user enquiries. The HubSpot chatbot serves us as a contact form to record user enquiries. Cookies are stored by HubSpot on your device.
The following personal data can be processed by HubSpot:
- The activity of the user (such as information about visited pages and which elements were clicked on)
- Device and browser information (such as a Globally Unique Identifier, user token, IP address and operating system)
- Data on the advertisements displayed (such as advertisements displayed and information on whether the user has clicked on them)
- Data from advertising partners (such as pseudonymised user IDs)
- Content of voluntarily transmitted chat messages
Further recipients of the data processed by HubSpot are in particular
- Amazon Web Services, Inc.
- Google, Inc.
- Cloudflare, Inc.
- Twilio, Inc.
- Communications Systems, Inc.
- SendGrid, Inc.
- Snowflake, Inc.
- HubSpot, Inc.
- HubSpot Ireland, Ltd.
- HubSpot Germany GmbH
- HubSpot Australia Pty Ltd.
- HubSpot Asia Pte. Ltd.
- Junction Japan KK
- Latin America Junction, S.A.S.
- HubSpot Sweden
For more information on how HubSpot processes the data, please visit: https://legal.hubspot.com/privacy-policy
Further information on the cookies used can be found here: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser
2. Purpose of data processing
We use the HubSpot chat offer to optimise our user interactions through the automated processing of requests and by providing the chat offer as a contact form.
3. Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is in principle the consent of the user in accordance with Art. 6 Paragraph 1 S.1 lit. a GDPR.
4. Duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
For information on the lifetime of cookies set by HubSpot, please visit: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser
5. Possibility of withdrawal and erasure
You have the right to revoke your declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that took place on the basis of your consent until revocation.
You can prevent HubSpot from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information on how to object to and remove a complaint against HubSpot, please visit: https://legal.hubspot.com/privacy-policy
Use of Facebook-Pixel
1. Scope of processing of personal data
We use the Facebook pixels of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA and their representatives in Union Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (Hereinafter referred to as Facebook) on our online presence. It allows us to track the actions of users after they have seen or clicked on a Facebook ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes.
The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may link this information to your Facebook account and may also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy.
For more information about how Facebook collects and stores this information, please visit: https://en-gb.facebook.com/policy.php
2. Purpose of data processing
The use of the Facebook pixel serves the analysis and optimization of advertising measures.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.
You can prevent Facebook from collecting and processing your personal information by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can find more information about objection and removal options for Facebook at: https://en-gb.facebook.com/policy.php
Use of LinkedIn Insight Tag
1. Scope of processing of personal data
The LinkedIn Insight Tag (LinkedIn Insight Tag from LinkedIn Corporation, 1000 W. Maude Ave., 94085, Sunnyvale, California, USA) helps us measure the actions taken on our website, like filling out a form or downloading content, after one of our ads is viewed or clicked on.
The LinkedIn Insight Tag is creating a cookie on our website users’ web browsers when the website is visited. This is a First Party cookies and helps us determine how to improve our campaign results and to measure the effectiveness of our ads.
First Party Cookies are small piece of code that a web-browser stores in a file on the viewer’s computer to remember their activity on a site, like when a viewer has visited a page or downloaded an article from our site. A first-party cookie comes from the domain (or website) the member is browsing.
You may provide your consent via our Cookie Banner in order to activate this feature.
You can find more information about the cookies used here: https://www.linkedin.com/legal/cookie-policy
In particular, the following personal data is processed by LinkedIn:
- URL
- Referrer URL
- IP address shortened or hashed
- Device and browser properties (User Agent) and timestamps
LinkedIn does not share any personally identifiable information with us, but only provides aggregated audience reports and advertisements. LinkedIn also offers a remarketing feature that allows us to display targeted personalized advertising outside of our website without revealing your identity.
In the process, data may be transmitted to LinkedIn servers in the USA.
For more information on how LinkedIn processes the data, please click here: https://www.linkedin.com/legal/privacy-policy
2. Purpose of data processing
We use LinkedIn Insight Tag to collect information about visitors to our website.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
The direct identifiers of members will be removed within seven days to pseudonymize the data. These remaining pseudonymized data will then be deleted within 180 days.
5. Possibility of revocation and removal
You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place based on your consent until revocation.
You can prevent LinkedIn from collecting and processing your personal information by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For further information on objection and removal options against Linked Insight Tag, please visit: https://www.linkedin.com/legal/privacy-policy
Use of Contact Form 7
1. Scope of processing of personal data
We use the Wordpress plugin Contact Form 7 of RockLobster LLC, Sakai 810-0001 Fukuoka Prefecture Chuo-ku Tenjin 1-chome 8-1, Fukuoka City Hall, Japan (Hereinafter referred to as RockLobster) for the administration of contact forms on our online presence. The data entered in the form will be transferred by email. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system). Data can be transferred to RockLobster servers in Japan. With regard to Japan, there is a European Union adequacy decision. You can find it here: https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=OJ:L:2019:076:TOC
Further information about the collection and storage of data by Contact Form 7 can be found here: https://contactform7.com/privacy-policy/
2. Purpose of data processing
The use of the Contact Form 7 Plugins serves the improvement of the user friendliness of our online presence. We use this plug-in to easily create, integrate and present contact forms in an appealing way.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent Contact Form 7 from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information about opting out of Contact Form 7 and opting out of its use, please visit: https://contactform7.com/privacy-policy/
Use of Google Tag Manager
1. Scope of processing of personal data
We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.
For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google's privacy policy: https://www.google.com/intl/de/tagmanager/faq.html
2. Purpose of data processing
The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.
5. Right to withdraw consent and removal options
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
To prevent the processing of this data by Google you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en
Use of Google Fonts
1. Scope of processing of personal data
We use Google Fonts of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). The web fonts are transferred to the browser's cache when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google Fonts or does not allow access, the text will be displayed in a default font. When the page is accessed, no cookies are stored for the online presence visitor. Data transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
For more information about the collection and storage of data by Google, please visit: https://policies.google.com/privacy?hl=en-GB
2. Purpose of data processing
The use of Google Fonts serves an appealing representation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.
3. Legal basis for the processing of personal data
The legal basis for the processing of the users' personal data is our legitimate interest in the appealing presentation of our website according to Art. 6 (1) (f) DSGVO.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of objection and removal
With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB
Use of Google ReCaptcha
1. Scope of processing of personal data
We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analysing and authenticating the behaviour of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user's activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
For more information about the collection and storage of data by Google, please visit: https://policies.google.com/privacy?hl=en-GB
2. Purpose of data processing
The use of Google ReCaptcha serves to protect our online presence from misuse.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent, objection and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB
Use of Google Ads Remarketing
1. Scope of processing of personal data
We use Google Ads Remarketing of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Remarketing is used for the renewed addressing of visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups ("similar target groups") who, for example, have visited certain pages. This makes it possible to identify the user on other online presences and to display targeted advertising. Google places a cookie on the user's computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB
2. Purpose of data processing
The purpose of processing personal data is to specifically address a target group. The cookies stored on the user's terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user's interests.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent, objection and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB
Use of GoToWebinar
1. Scope of processing of personal data
We use functionalities of the webinar tool GoToWebinar of LogMeIn Ireland Limited, The Reflector, 10 Hanover Quay, Dublin 2, D02R73, Ireland (hereinafter: LogMeIn). GoToWebinar allows us to schedule and conduct webinars via our website.
The following personal data may be processed by LogMeIn:
- Name
- E-mail address
- Session duration
- Connections made
- IP address
- Device location
- Language settings
- Operating system used
- Device identifier
- Data disclosed by participants in the course of the webinar
For more information on the processing of data by LogMeIn, click here: https://www.logmein.com/legal/privacy/international
2. Purpose of data processing
We use GoToWebinar to plan and conduct webinars. Furthermore, during registration, it can be asked whether the contact data may be used by DataCo GmbH for the purpose of contacting for advertising purposes or forwarded to webinar partners for the purpose of contacting.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent, objection and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.
Use of Twitter Ads
1. Scope of processing of personal data
We use functionalities of the conversion tracking tool Twitter Ads of Twitter Inc., 1355 Market Street, Suite 900 San Francisco, 94103 California, USA (hereinafter: Twitter). A cookie is stored on your computer by Twitter if you have accessed our online presence via a Twitter Ads advertisement. This allows personal data to be stored and evaluated, in particular the user's activity (especially which pages have been visited and which elements have been clicked on), device and browser information (especially the IP address and operating system), data about the advertisements displayed (especially which advertisements were displayed and whether the user clicked on them) and also data from advertising partners. We only learn the total number of users who clicked on a Twitter ad and were then redirected to the conversion page.
For more information on the processing of data by Twitter, click here: https://twitter.com/en/privacy
2. Purpose of data processing
We use functionalities of Twitter Ads for marketing and optimization purposes, in particular for analysing the use of our website and improving the functions and services offered.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent, objection and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.
You may prevent the collection and processing of your personal data by Twitter by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google: https://twitter.com/personalization
Further information on objection and removal options against Google can be found at: https://twitter.com/en/privacy
Use of UserCentrics
1. Scope of processing of personal data
We use the Consent Manament Platform Usercentrics of Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as: Usercentrics). Usercentrics enables us to obtain and manage user consent for data processing and to document it in a legally compliant manner. Usercentrics sets cookies on the user's terminal device for this purpose. The following data is processed in the process:
- Date and time of the visit
- Device information
- Browser information
- Anonymized IP address
- Opt-in and opt-out data
The data is processed geographically in the European Union.
Further information on the collection and storage of data by Usercentrics can be found here: https://usercentrics.com/privacy-policy/
2. Purpose of data processing
The processing of the personal data serves to comply with the legal obligations of the GDPR and the German BDSG.
3. Legal basis for the processing of personal data
The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of objection and removal
You may prevent the collection and processing of your personal data by Usercentrics by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Use of Pingdom
1. Scope of processing of personal data
We use the security and monitoring tool Pingdom from Pingdom AB, Kopparbergsvägen 8, 722 13, Västerås, Sweden (hereinafter: Pingdom).
Pingdom provides us with information about the availability and performance of our website and about your user behavior.
Cookies from Pingdom are stored on your terminal device in the process.
For more information on the processing of data by Pingdom, please click here: https://www.solarwinds.com/legal/privacy#california-privacy-rights
2. Purpose of data processing
The processing of personal data serves us to optimize our Internet presence.
3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent, objection and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Pingdom by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options against Google can be found at: https://www.solarwinds.com/legal/privacy#california-privacy-rights
Use of Salesforce AppExchange
1. Scope of the processing of personal data
Users of the CRM software Salesforce of Salesforce.com, Inc., 415 Mission Street, CA 94105, San Francisco, United States (and its representatives in the Union salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636, Munich, Bavaria, Germany) (hereinafter referred to as: Salesforce) have the possibility to extend their own Salesforce configuration with selected Enterprise Apps via Salesforce AppExchange. Via AppExchange we offer the extension "DataGuard Consent & Preference Management".
When users purchase the "DataGuard Consent & Preference Management" service in AppExchange or watch a video of its product demonstration, we receive information in Salesforce about the enterprise contact that is generated as a result. In doing so, the following personal data is processed by Salesforce:
- Last name
- First name
- Salutation
- Job title
- Company name
- Email address
- Company phone number
- Company address
In the process, data is transferred to Salesforce servers in the US. Salesforce has adopted Binding Corporate Rules (BCR, binding internal data protection rules) to allow the transfer of personal data from the EU and EEA to Salesforce locations outside the EU and EEA. You can find Salesforce's Binding Corporate Rules at https://compliance.salesforce.com/en/salesforce-bcrs.
In connection with this processing, this data is stored in our CMS HubSpot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA. Via HubSpot, we subsequently send a welcome message by email to the relevant interested party or new customer.
For more information about Salesforce's processing of data, please click here:
https://www.salesforce.com/eu/company/privacy/
For more information about HubSpot processing of data, please see our privacy policy or click here:
https://legal.hubspot.com/privacy-policy
2. Purpose of data processing
The use of Salesforce AppExchange serves us for selling our product "DataGuard Consent & Preference Management" and in the course of this for contact management. Furthermore, the integration of HubSpot allows us to automate our marketing and sales activities by automatically capturing contacts and sending the email.
3. Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is basically the user's consent pursuant to Art. 6 (1) (a) GDPR. In addition, the processing may be necessary for the initiation or realization of contractual relationships according to Art. (6) (1) (b) GDPR.
4. Duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
Further information on objection and removal options against Salesforce can be found at:
https://www.salesforce.com/eu/company/privacy/
Further information on objection and removal options against HubSpot can be found at:
https://legal.hubspot.com/privacy-policy
Use of Albacross
1. Scope of the processing of personal data
We use functionalities of the lead generation plugin Albacross of Albacross Nordic AB, Tegelbacken 4A, 11152 Stockholm, Sweden (hereinafter referred to as: Albacross). Information collected as a result of cookies being set, which is considered personal data, is processed by Albacross. The data collected and used is the IP address when you visit our website. This is the technical information that enables Albacross to distinguish between different visitors of the same IP address. Albacross stores the domain from the form entry in order to assign the IP address to the respective company within their databases.
The following personal data is thereby processed by Albacross:
- IP address
- technical information that enables different visitors to be distinguished from the same IP address (cookies)
Albacross transmits the lead contact data to third parties for the administration of sales processes who process personal data on behalf of Albacross. The service provider are based within EU/EEA.
For more information on Albacross' processing of data, please click here: https://albacross.com/privacy-policy/
2. Purpose of data processing
The purpose of using Albacross is for us to generate leads and statistical analysis, this involves adding data from businesses to the Albacross database. In addition to "lead generation", the Albacross database is used for targeted advertising purposes towards other companies and subsequently the data is transferred to external data service providers for this purpose. For the sake of clarity, targeted advertising refers to companies, not individuals.
We also use Albacross to gain insight into the traffic and potentially interested companies visiting our website. The set cookie helps us to determine the frequency and duration of visits by users from your company; only company data (e.g. website domain, company address, company size) is transferred to our internal marketing tool HubSpot (information on HubSpot can be found in XVIII. Plugins and tools used: Use of HubSpot). There the generated company data is compared with our existing company lists for outreach purposes.
3. Legal basis for the processing of personal data
The legal basis for the processing of users' personal data for the purpose of "lead generation" and " statistical analysis" is, the user's consent pursuant to Art. 6 Abs. 1 S.1 lit. a DSGVO
4. Duration of storage
Your personal information will be stored for 1 years and the logfiles will automatically be deleted after 7 days.
5. Revocation and removal options
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can prevent the collection as well as the processing of your personal data by Albacross by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.
Further information on revocation and removal options vis-à-vis Albacross can be found at: https://albacross.com/privacy-policy/
Use of UsabilityHub
1. Scope of processing of personal data
We use functionalities of the user testing platform of UsabilityHub Ltd, 290-292 Wellington St, Collingwood, Victoria, 3066, Australia (hereinafter: UsabilityHub). With the help of UsabilityHub, we can test our platform and various designs with real users.
For more information about UsabilityHub's processing of data, please click here: https://app.usabilityhub.com/privacy
2. Purpose of data processing
The use of UsabilityHub serves us to increase the user-friendliness of our outward-facing presences. By validating designs through real users, we can make optimizations based on the insights gained in this way.
3. Legal basis for the processing of personal data
The legal basis for the data processing is a contract or the performance of pre-contractual measures with the data subject within the meaning of Art. 6 (1) (1) (b) GDPR, whereby the contracting party for the data subject is UsabilityHub.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Objection and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can find further information on objection and removal options against UsabilityHub at: https://app.usabilityhub.com/privacy