Glossary

What is Purpose limitation?

In order to meet the reasonable expectations of the individuals whose personal data you receive, this obligation requires you to be transparent and open about your reasons for acquiring it. This can help you avoid 'function creep,' which occurs when you fail to clearly define your goals before you begin processing. As a result, it enables individuals make informed decisions about whether or not to reveal their personal information, and to assert their rights over data when necessary.

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