Once considered unlikely but now a reality, the UK has enacted the Data Use and Access Act (DUA Act). This landmark reform has positioned the UK as a pioneer in making targeted changes to its data protection framework, offering a distinct alternative to the EU’s approach and prompting interest worldwide. This session will begin by unpacking the key provisions of the DUA Act and what they mean for organisations operating in the UK today. We will then broaden the conversation to consider the wider UK digital regulatory landscape—examining what is working well for businesses, where challenges remain, and how regulation is shaping innovation, competitiveness, and trust. Finally, we will place the UK experience in a global context, comparing lessons learned with the EU and exploring how the UK’s evolving approach might influence the international privacy and digital policy conversation in the years ahead.