Glady finds success with DataGuard's Consent & Preference Management solution

"We increased our marketing database by 20% in just six months and aim to double the opt-in rate by the end of the year."

Grégoire De Marcillac

Marketing Operations Manager

Glady is a Pluxee brand resulting from the merger of Pluxee France's gift activities with start-up Wedoogift in 2022. With 40 years' experience, the Glady brand brings together TirGroupé - the pioneer of multi-brand paper gift vouchers, Spirit of Cadeau, Pass Multi-Cadeaux and digital expert Wedoogift. Gift vouchers, culture and holidays, discount vouchers and ticketing: Glady's range of physical and digital solutions makes it the benchmark entity in its market.

Here's how DataGuard helped Glady succeed:

Increased opt-in rates: Glady saw a significant rise in opt-in rates, going from collecting no data to over 100,000 consents in just six months. This translated to an additional contacts for marketing purposes, growing their user base by 20% in just 6 months.
Compliance and peace of mind: DataGuard provided a single source of truth for consent, privacy policies, and timestamps. This made legal audits and user requests a breeze, saving the legal team significant time and stress. Glady can now confidently demonstrate GDPR compliance to regulators and business partners.
Improved user experience: Glady loved the user-friendly interface of the CPM platform, highlighting features like user search, the consent audit trail, and the simple preference center creation.
Seamless integration: The custom Braze integration, built by the DataGuard team, allowed for smooth opt-in collection within Glady's existing marketing automation workflow. This empowered the marketing team to work autonomously and efficiently.
Strategic partnership: Glady valued the professional, guided approach offered by DataGuard. The strong sales process and ongoing technical support fostered a long-term, trusted partnership.
Solid tech resources: Glady built a preference center for its users with the help of DataGuard. DataGuard offered two key things: 1) Full set of APIs for developers to create the preference center and 2) pre-made message templates for marketers to use within the app to ask users for their preferences.

Reduced legal risk: DataGuard's CPM solution eliminated Glady's GDPR concerns, freeing them to focus on core business activities.
Marketing efficiency: Increased opt-in rates fueled more impactful marketing campaigns.
Competitive advantage: Compliance became a selling point, making Glady more attractive to large corporations and public sector clients.
Reduced churn: DataGuard helped eliminate friction between Glady and its social union by ensuring employee communication adhered to consent regulations.

Lessons Learned:

Early collaboration: Marketing and legal teams should collaborate on building the initial brief for a CPM solution.
Tech and executive buy-in: Involving the tech department for development resources and securing executive sponsorship is crucial for project success.

Looking ahead

Glady sees DataGuard as a long-term partner, praising the ongoing technical support and commitment to evolving the Braze integration. While requesting better documentation and a dashboard for improved data visualization, Glady remains confident that DataGuard is the key to their continued GDPR compliance and marketing success.