Glady finds success with DataGuard's Consent & Preference Management solution
“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”
Grégoire de Marcillac
Marketing Operations Manager
Glady
Glady is a Pluxee brand resulting from the merger of Pluxee France's gift activities with start-up Wedoogift in 2022. With 40 years' experience, the Glady brand brings together TirGroupé - the pioneer of multi-brand paper gift vouchers, Spirit of Cadeau, Pass Multi-Cadeaux and digital expert Wedoogift. Gift vouchers, culture and holidays, discount vouchers and ticketing: Glady's range of physical and digital solutions makes it the benchmark entity in its market.
Location
France
Company size
Small & medium business
Industry
Tech
Product
Consent & Preference Management
Employee benefits solution Glady faced a challenge: ensuring GDPR compliance for employee communication and marketing. Their existing methods, like emailing gift vouchers and directly contacting employees without proper consent collection, left them exposed to legal risk.
The solution? DataGuard's Consent & Preference Management platform
Here's how DataGuard helped Glady succeed:
- Increased opt-in rates: Glady saw a significant rise in opt-in rates, going from collecting no data to over 100,000 consents in just six months. This translated to an additional contacts for marketing purposes, growing their user base by 20% in just 6 months.
- Compliance and peace of mind: DataGuard provided a single source of truth for consent, privacy policies, and timestamps. This made legal audits and user requests a breeze, saving the legal team significant time and stress. Glady can now confidently demonstrate GDPR compliance to regulators and business partners.
- Improved user experience: Glady loved the user-friendly interface of the CPM platform, highlighting features like user search, the consent audit trail, and the simple preference center creation.
- Seamless integration: The custom Braze integration, built by the DataGuard team, allowed for smooth opt-in collection within Glady's existing marketing automation workflow. This empowered the marketing team to work autonomously and efficiently.
- Strategic partnership: Glady valued the professional, guided approach offered by DataGuard. The strong sales process and ongoing technical support fostered a long-term, trusted partnership.
- Solid tech resources: Glady built a preference center for its users with the help of DataGuard. DataGuard offered two key things: 1) Full set of APIs for developers to create the preference center and 2) pre-made message templates for marketers to use within the app to ask users for their preferences.
Overall impact
- Reduced legal risk: DataGuard's CPM solution eliminated Glady's GDPR concerns, freeing them to focus on core business activities.
- Marketing efficiency: Increased opt-in rates fueled more impactful marketing campaigns.
- Competitive advantage: Compliance became a selling point, making Glady more attractive to large corporations and public sector clients.
- Reduced churn: DataGuard helped eliminate friction between Glady and its social union by ensuring employee communication adhered to consent regulations.
Lessons Learned:
- Early collaboration: Marketing and legal teams should collaborate on building the initial brief for a CPM solution.
- Tech and executive buy-in: Involving the tech department for development resources and securing executive sponsorship is crucial for project success.
Looking ahead
Glady sees DataGuard as a long-term partner, praising the ongoing technical support and commitment to evolving the Braze integration. While requesting better documentation and a dashboard for improved data visualization, Glady remains confident that DataGuard is the key to their continued GDPR compliance and marketing success.
