Performance Marketing Manager (m/f/d)

Munich & Berlin

Marketing

Hybrid

FullTime

YOUR JOB

We’re looking for a Performance Marketing Manager to join our Demand Generation team and take ownership of planning, executing, and optimizing paid campaigns across Google Ads, LinkedIn, and other emerging channels. You’ll drive measurable pipeline growth through smart strategy, hands-on execution, budget management and continuous optimization. Working closely with content and design, you’ll craft high-performing creatives and landing pages that convert. If you’re eager to make an impact in a fast-paced B2B SaaS scale-up, love experimenting, and thrive on delivering results—this is your stage.

We protect the people behind the data

We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 250 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self-serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber-attacks.

WHAT YOU'LL BE DOING

You plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to drive qualified leads and bottom-of-funnel pipeline.
You own and manage monthly paid media budgets, ensuring efficient spend and clear revenue impact.
You run A/B tests across ads and landing pages (via HubSpot) to increase conversion rates and reduce CPL.
You track, analyze, and report on key metrics like CPL, SQLs, pipeline impact, CTR, and ROAS—translating data into actionable insights.
You collaborate cross-functionally with sales, product marketing, and content to align messaging and campaigns with buyer personas.
You experiment with AI tools (e.g., ChatGPT, AdCreative.ai) to boost creative production, copywriting, reporting, and campaign efficiency.
You adapt quickly to data, platform updates, and market shifts—always on the lookout for new growth opportunities.
You build and deliver campaign reports and performance presentations using Excel and PowerPoint/Slides for internal and leadership visibility.
You stay sharp on B2B demand generation best practices and platform updates, contributing to a culture of learning and continuous improvement.

WHAT YOU'LL GET IN RETURN

Supported by a personal training budget and bi-annual feedback cycles, your development is at the forefront, helping you push your talents and climb the career ladder swiftly
Be part of a diverse, international, English-speaking company with experienced professionals by your side, dedicated to guiding your career growth and future success
Experience true autonomy with the freedom to make an impact, learn by doing, and find your own path—where trial and error are embraced as part of the journey
An EGYM Wellpass membership for your physical wellbeing, monthly financial support for local transportation needs, internet subsidy, and relocation assistance
DataGuard Flex Policy to strike the perfect balance between in-person collaboration, home office, or working from anywhere in the world
Regular organized company events, our annual off-site "Spikeweek," year-end celebrations, collaborative on-site sessions and team lunches

THE QUALITIES YOU'LL NEED FOR A SUCCESSFUL CAREER AT DATAGUARD

Degree in marketing or related field; Google Ads or LinkedIn certifications are a plus
3+ years of hands-on experience with Google Ads and LinkedIn Ads in a B2B setting (SaaS a plus)
Experience with HubSpot or similar marketing automation and CRM tools
Skilled in A/B testing, landing page optimization, and performance reporting
Familiarity with ABM tactics like firmographic targeting and personalized outreach a nice to have
Strong ownership and results-driven mindset
Fast execution and ability to manage multiple campaigns in a fast-paced environment
Analytical thinker, confident with data and performance metrics
Fluent in German and English; additional EU languages are a plus

LAST BUT NOT LEAST. FROM THE BOTTOM OF OUR HEARTS:

No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills – and together we will make great things happen. We are looking forward to meeting you!

#LI-DNI

Let’s get things started
The hiring process

Our hiring process is a two-way journey. While we learn about your experience, strengths, and ambitions, you’ll also get to know who we are, what drives us, how we work, and the impact we aim to make. From your first interaction, we want you to feel what it means to care deeply, build bridges across ideas and backgrounds, create trust through action, and conquer peaks as a team.

Application

Send us your application.

Interview

Step into the conversation.

Meet the team

Next up, it’s time for you to impress the team.

Founder talk

Meet one of our founders.

Questions?Check out our FAQs

Where are your offices located?

Do you provide support to new team members moving home or arriving from abroad?

How does the onboarding process work?

From day one, we’re dedicated to setting you up for success, with purpose and heart. You’ll be paired with a dedicated buddy who ensures you feel not just welcomed, but truly supported every step of the way. Our onboarding starts with an immersive introduction to our business model, structure, and unique culture—alongside a cohort of new joiners who’ll become part of your first bridge-building network.

Once settled, you’ll dive deeper into your team-specific onboarding, exploring the tools, expectations, and goals that will define your role. Through regular check-ins with your buddy, manager, and People Partner, you’ll stay connected, aligned, and empowered to deliver results early on.

Will I have the option of working from home?

Does DataGuard offer any benefits to their employees?

What is the typical hiring process and timeline?

We aim to move from first conversation to offer within two to three weeks—because we respect your time and energy. But we also know that no two journeys are the same, so we stay flexible where it counts. For us, hiring is more than just filling a role; it’s about building trust, embracing differences, and finding people who are as excited about shaping the future as we are. Throughout the process, you’ll have space to ask questions, connect with our team, and get a real feel for our culture and how we work. Find out more here.

What opportunities are there for career growth and professional development?

We offer two tailored career paths: the Leadership Track for those aspiring to coach and inspire others, and the Expert Track for those looking to deepen their craft and make high-impact contributions as individual contributors.

You’ll have access to a dedicated personal development budget of EUR/GBP 1,500.00 net, biannual performance reviews, and clear development plans to help you level up with confidence. For those stepping into the next stage of their journey, our 12-month “level-up” program offers intensive coaching, workshops, and training to help you grow faster, with real support and direction.

How can we help?
Contact us.

Magdalena Roas

Director Talent

Dove Dalele

Principal Executive Hiring & Talent Acquisition

Jordan Osborne

Senior Talent Acquisition Manager

English

TISAX® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide consultation and support for the assessment on TISAX® only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.

All data provided is for information only, based on internal estimates. This information is not indicative of KPIs, and is not given with any warranties or guarantees, expressly stated or implied in relation to accuracy and reliability.

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