Privacy Policy
In the following, we inform you about the processing of your personal data when using our website in addition to our general privacy notes.
As of May 2025
International
Table of contents
I. Identity and contact details of the data controller
The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) and other data protection regulations is:
DataCo GmbH
Sandstraße 33
80335 Munich, Germany
II. Contact details of the data protection officer
You can reach our data protection officer as follows:
DataCo GmbH
Sandstraße 33
80335 Munich, Germany
E-Mail:
If your request is specifically directed to DataCo GmbH as the data controller, please write to us at the following e-mail address: dpo@dataguard.de
If your request is directed to one of our customers for whom we are appointed as external data protection officer, please write to us at the following e-mail address: datenschutz@dataguard.de and kindly mention the company name of our customer in this e-mail.
If you would like to report an incident, whether it is a security incident or anything else, please describe the incident in an email to incident@dataguard.com.
III. General information on data processing
1. Scope of processing personal data
In general, we only process the personal data of our users to the extent necessary in order to provide a functioning website with our content and services. The processing of personal data regularly only takes place with the consent of the user. Exceptions include cases where prior consent technically cannot be obtained and where the processing of the data is permitted by law.Scope of processing personal data In general, we only process the personal data of our users to the extent necessary in order to provide a functioning website with our content and services. The processing of personal data regularly only takes place with the consent of the user. Exceptions include cases where prior consent technically cannot be obtained and where the processing of the data is permitted by law.
2. Legal basis for data processing
Art. 6 (1) (a) GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.
As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.
When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) GDPR serves as the legal basis.
If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.
If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (f) GDPR will serve as the legal basis for the processing of data.
3. Data removal and storage duration
The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if it was provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.
IV. Rights of the data subject
The General Data Protection Regulation (GDPR) grants individuals in the EU (and EEA) a set of rights over their personal data. These rights are intended to give people transparency, control, and recourse in how their data is collected, used, and shared by organizations.
Below is a high-level summary of the key rights:
Right to information of the data subject
(Art. 15 GDPR)
You may request from the data controller to confirm whether your personal data is processed by them.
If such processing is the case, you can request the following information from the data controller:
- The purpose for which the personal data is processed;
- The categories of personal data being processed;
- The recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed, especially in the case of recipients in third countries or international organizations;
- The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
- The existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the data controller or a right to object to such processing;
- The existence of a right of appeal to a supervisory authority;
- All available information on the source of the data if the personal data is not collected from the data subject;
- The existence of automated decision-making including profiling under Art. 22 (1) and (4) GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.
You have the right to request information on whether your personal data will be transmitted to a third country or an international organisation. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.
The data controller will provide you with a copy of the personal data that is the subject of the processing. Freedoms and rights of other persons shall not be affected. For any additional copies you request, the data controller may charge a reasonable fee based on administrative costs. If you make the request electronically, the information must be provided in a common electronic format unless you specify otherwise.
Right to rectification
(Art. 16 GDPR)
You have the right to obtain from the controller the rectification without delay of inaccurate personal data concerning you and the right to obtain the completion of incomplete personal data.
Right to erasure (“right to be forgotten”)
(Art. 17 GDPR)
a) Obligation to erase
If you request from the data controller to delete your personal data with immediate effect, they are required to do so immediately given that one of the following applies:
- Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
- You revoke your consent, to which the processing is allowed pursuant to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR and there is no other legal basis for processing the data
- According to Art. 21 (1) GDPR you object to the processing of the data given that the processing of the data is justified by a legitimate interest, or you object pursuant to Art. 21 (2) GDPR.
- Your personal data has been processed unlawfully.
- The act of deleting your personal data will invoke a legal obligation under the Union law or the law of the Member States to which the data controller is subject.
- Your personal data was collected in relation to information business services offered pursuant to Art. 8 (1) GDPR.
b) Information to third parties
If the data controller has made your personal data public and has to delete the data pursuant to Art. 17 (1) GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, taking into account available technology and implementation costs to execute the process.
c) Exceptions
The right to deletion does not exist if the processing is necessary
- to exercise the right to freedom of speech and information;
- to fulfill a legal obligation required by the law of the Union or of the Member States to which the representative is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative;
- for reasons of public interest in the field of public health pursuant to Art. 9 (2) (h) and (i) and Art. 9 (3) GDPR;
- for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
- to enforce, exercise or defend legal claims.
Right to the restriction of processing
(Art. 18 GDPR)
You may request the restriction of the processing of your personal data under the following conditions:
- If you challenge the correctness of your personal data for a period of time that enables the data controller to verify the accuracy of your personal data;
- The processing is unlawful, and you refuse the erasure of the personal data and instead demand the restriction of the use of the personal data;
- The representative no longer needs the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
- If you have objected to the processing pursuant to Art. 21 (1) GDPR and it is not yet certain whether the legitimate reasons of the data controller outweigh your reasons.
If the processing of personal data concerning you has been restricted, this data may with the exception of data storage only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest, interest to the Union, or a Member State.
If the processing has been restricted according to the beforementioned conditions, you will be informed by the data controller before the restriction is lifted.
Right to information
(Art. 19 GDPR)
If you have the right of rectification, erasure or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.
You reserve the right to be informed about the recipients of your data by the data controller.
Right to data portability
(Art. 20 GDPR)
You have the right to receive your personal data given to the data controller in a structured, standard and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, given that the processing is based on a consent in accordance with Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR or on a contract in accordance with Art. 6 (1) (b) GDPR and the processing is done by automated means.
In exercising this right, you also have the right to maintain that your personal data relating to you are transmitted directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.
Right to object
(Art. 21 GDPR)
Subjective to your situation, you have, at any time, the right to object against the processing of your personal data pursuant to Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions.
The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.
If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling insofar as it is associated with direct mail.
If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purpose.
You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.
You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out in the public interest.
Right to revoke the data protection consent declaration
(Art. 7 (3) GDPR)
You have the right to withdraw your consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
Automated individual decision-making, including profiling
(Art. 22 GDPR)
You have the right not to subject to a decision based solely on automated processing including profiling that will have legal effect or affect you in a similar manner. This does not apply if the decision
- is required for the conclusion or execution of a contract between you and the data controller,
- is permitted by the Union or Member State legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
- with your expressed consent.
However, these decisions must not be based on special categories of personal data under Art. 9 (1) GDPR, unless Art. 9 (2) (a) or (g) GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.
With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or their representative, to express your opinion on the matter, and to contest the decision.
Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, if you believe that the processing of the personal data concerning you violates the GDPR.
The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.
Possibility of obtaining a copy of appropriate guarantees in the context of third country transfers
In case of transfer of your personal data to a recipient in a third country or to an international organization, you have the possibility to obtain a copy of the appropriate safeguards pursuant to Article 46 or Article 47 or Article 49 (1) (2) GDPR from us by sending an informal email to dpo@dataguard.de.
V. Use of Third Parties
To deliver our services efficiently and securely, we may share personal data with carefully selected third-party service providers.
We only engage third parties that process personal data on our behalf under written contracts that require them to:
- Process the data solely under our instructions,
- Implement appropriate technical and organizational security measures, and
- Comply with applicable data protection laws, including the EU GDPR.
Where any third party is located outside the EU or European Economic Area (EEA), we ensure that appropriate safeguards are in place subject to the Standard Contractual Clauses (SCCs) pursuant to Art. 46 GDPR are concluded with the recipients.
You can find more information about our key third-party processors and their roles in the list below:
Hosting and Infrastructure
1. HubSpot
Link:
https://legal.hubspot.com/privacy-policy
Description of Services:
An integrated CMS software solution that covers various aspects of our online marketing.
Chatbot add on allows us to process user enquiries
Data Processed including Personal data:
- The activity of the user (such as information about visited pages and which elements were clicked on)
- Device and browser information (such as a Globally Unique Identifier, user token, IP address and operating system)
- Data on the advertisements displayed (such as advertisements displayed and information on whether the user has clicked on them)
- Data from advertising partners (such as pseudonymised user IDs)
- Content of voluntarily transmitted chat messages.
Location of Processing:
EU, UK, US
Lawful basis of processing:
Legitimate Interest Art. 6 (1) (f) GDPR
2. JENTIS GmbH
Link:
https://www.jentis.com/en/privacy-policy/
Description of Services:
Proxy server that prevents third country transfer to Google Servers in the USA by anonymizing data before transmission to Google
Data Processed including Personal data:
- IP Address
Location of Processing:
EU, UK
Lawful basis of processing:
Legitimate Interest Art. 6 (1) (f) GDPR
3. Salesforce App Exchange
Link:
https://www.salesforce.com/eu/company/privacy/
Description of Services:
Allows us to make the DataGuard Consent & Preference Management available for purchasing.
There is an add on integration with HubSpot.
Data Processed including Personal data:
- Last name
- First name
- Salutation
- Job title
- Company name
- Email address
- Company phone number
- Company address.
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent and Legal Obligation
Art. 6 (1) (a) GDPR
Art. (6) (1) (b) GDPR
4. CookieChimp
Link:
https://cookiechimp.com/privacy
Description of Services:
Consent management platform that enables us to obtain and manage user consent for data processing.
Data Processed including Personal data:
- Unique identifiers
- Metadata
- IP address of website visitors.
- Geolocation based on IP address.
- Data provided by Authorized Users for Data Subject requests.
- Additional data as added by the Controller over time.
Location of Processing:
EU, UK
Lawful basis of processing:
Legal Obligation
Art. 6 (1) (c) GDPR, Art. 7 (1) GDPR
Communication
5. Microsoft
Link:
https://privacy.microsoft.com/de-de/privacystatement
Description of Services:
Microsoft 365 (Outlook, Microsoft Office) Communication and records
Microsoft Teams – Video Conferencing and Meetings (Calls may be recorded for note-taking for training purposes)
Data Processed including Personal data:
- Names
- Email address
- Job Title
- IP Address
- Telephone number
Location of Processing:
EU, UK
Lawful basis of processing:
Legitimate Interest Art. 6 (1) (f) GDPR
6. HubSpot
Link:
https://legal.hubspot.com/de/privacy-policy
Description of Services:
We use the HubSpot plug-in to optimize our website, marketing activities, and, in particular, the integration of a contact form.
Data Processed including Personal data:
- Names
- Email address
- Phone number (optional)
- Company
- Size of company group
- Information about product interest
Location of Processing:
EU, UK, US
Lawful basis of processing:
Legitimate Interest Art. 6 (1) (f) GDPR
Analytics
7. Google Analytics
Description of Services:
Web analysis service to evaluate the use of our online presence.
Google Analytics Remarketing is also an add on in relation to targeted advertising.
Data Processed including Personal data:
- User’s activity (in particular which pages have been visited and which elements have been clicked on),
- Device and browser information (in particular the IP address and operating system),
- Data about the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them) and
- Data from advertising partners (in particular pseudonymised user IDs).
Location of Processing:
EU, UK
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
8. Microsoft Advertising
Description of Services:
Evaluating user activity on our website
Data Processed including Personal data:
- IP Address
Location of Processing:
EU, UK
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
9. Salesforce App Exchange
Link:
https://www.hotjar.com/legal/policies/privacy
Description of Services:
Web analytics service to evaluate user experience on our website
Data Processed including Personal data:
- IP Address
Location of Processing:
EU, UK
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
10. Linkedln Insight Tag
Link:
https://www.linkedin.com/legal/cookie-policy
Description of Services:
Provides us information about visitors to our website.
Data Processed including Personal data:
- URL
- Referrer URL
- IP address shortened or hashed
- Device and browser properties (User Agent) and timestamps.
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
11. Google Tag Manager
Link:
https://www.google.com/intl/de/tagmanager/faq.html
Description of Services:
Used to capture and measure number of visitors and impact of advertising.
Data Processed including Personal data:
- IP Address
Location of Processing:
EU, UK
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
12. Google ReCaptcha
Link:
https://policies.google.com/privacy?hl=en-GB
Description of Services:
The purpose is to verify data entry, analysing and authenticating use behaviour on the website.
Data Processed including Personal data:
- IP Address
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
13. Dreamdata
Link:
https://drive.google.com/file/d/1gsF_mvGNDiKForPjwi4chkb1Jr7XFkfj/view
Description of Services:
Engagement Analytics
Data Processed including Personal data:
- Names
- Email addresses
Location of Processing:
EU, UK
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
14. Madkudu
Link:
https://www.madkudu.com/privacy-center/privacy
Description of Services:
Qualifying prospects based on the available data
Data Processed including Personal data:
- Names
- Email addresses
- Job title
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
Marketing
15. LinkedIn
Link:
https://www.linkedin.com/legal/privacy-policy
Description of Services:
Marketing Communication
Data Processed including Personal data:
- Names
- Email address
- Job title
Location of Processing:
EU, UK
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
16. X (Formerly Twitter)
Link:
https://x.com/en/privacy
Description of Services:
Marketing Communication
Data Processed including Personal data:
- Names
- Email address
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
Events
17. Airmeet
Link:
https://www.airmeet.com/hub/privacy-policy
Description of Services:
For planning and conducting webinars.
Data Processed including Personal data:
- Name
- E-mail address
- Session duration
- Connections made
- IP address
- Device location
- Language settings
- Operating system used
- Device identifier
- Data disclosed by participants in the course of the webinar.
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
Sales Enablement Software
18. Chili Piper
Link:
https://www.chilipiper.com/privacy-policy
Description of Services:
To qualify and schedule meetings with Leads
Data Processed including Personal data:
- Names
- Email addresses
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
19. Pandadoc
Link:
https://www.pandadoc.com/legal/privacy-notice/
Description of Services:
Contract Management
Data Processed including Personal data:
- Names
- Email address
- Job title
Location of Processing:
EU, UK, US
Lawful basis of processing:
Performance of a Contract Art. 6 (1) (b) GDPR
20. Salesforce
Link:
https://www.salesforce.com/uk/company/privacy/
Description of Services:
Deal Management and CRM
Data Processed including Personal data:
- Names
- Email address
- Job title
Location of Processing:
EU, UK
Lawful basis of processing:
Performance of a Contract Art. 6 (1) (b) GDPR
21. Gong
Link:
https://www.gong.io/trust-center/privacy/
Description of Services:
Sales Management
Data Processed including Personal data:
- Names
- Email address
- Job title
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR
Recruitment
22. Ashby
Link:
https://www.ashbyhq.com/resources/privacy
Description of Services:
Recruitment Management
Data Processed including Personal data:
- Names
- Email address
- Telephone
- Location
- Job Title
- Resume
- Language (Where applicable)
Location of Processing:
EU, UK, US
Lawful basis of processing:
Consent Art. 6 (1) (a) GDPR