Live Webinar

Preference management: boost customer loyalty & trust

Personalisation is relevance

Communication fatigue is real, and disengagement can be detrimental to your business. Compliance is no longer an afterthought, but rather a necessity if you want to build trust with your customers. That means you need to be transparent in all communication, obtain proper consent and keep customer preferences up-to-date so that you can truly personalise your marketing campaigns. Whether you are a marketing leader at an e-commerce brand, a travel agency, a charity or an education institution, you need to step up your game and give consumers what they really want - personalised marketing communications, tailored specifically for them! 

We're excited to invite you to our upcoming webinar, where we'll show you how incorporating a preference manager into various customer touchpoints can elevate their experiences like never before. So, join us as we dive deep into this topic together during our engaging webinar session – sign up now!

Here’s what you will learn in this webinar:

  • The various use-cases of preference management such as personalised product recommendations, availability alerts, communication preferences and more. 
  • Creating a unified customer profile by integrating data from multiple channels, such as CRM, website, mobile app, and in-store interactions. 
  • How to boost loyalty and trust with an always up-to-date audit trail of customer consents & preferences. 

Want to know more? Find here our additional resources:

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Our speakers

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Vipul Asher

CIPP/E, CIP, FIP

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Vipul Asher is a recent addition to the DataGuard UK Go-To-Market team bringing a wealth of experience in the field of Privacy and Compliance. Vipul holds a Masters Degree in Computer Science and is also a Fellow of Information Privacy (FIP) with the International Association of Privacy Professional (IAPP). Vipul is an active public speaker passionate about topics like data subject privacy and consent management.

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Ben Daley-Gage

Senior Privacy Consultant

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Ben is a Senior Privacy Consultant in DataGuard’s UK Privacy Practice and is a legal expert for UK and EU Data protection law. With over 10 years’ experience as a data protection and privacy practitioner, he holds the CIPP/E, CIPM and CIPT certifications from the International Association of Privacy Professionals (IAPP), as well as the Practitioner Certificate in Data Protection issued by the British Computer Society (BCS). Having previously worked as a Data Protection Officer for a UK Government agency, Ben also has experience working in higher education, healthcare, and fundraising, and is passionate about providing practical data protection and privacy advice that allows organisations to meet business goals while upholding people’s rights.

Reserve your spot today

Bereits über Kunden vertrauen auf DataGuard als externen Datenschutzbeauftragten

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